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Effective Communications in Easy Steps : Essential for Success in Any Workplace : In Easy Steps - Nick Vandome

Effective Communications in Easy Steps : Essential for Success in Any Workplace

In Easy Steps

Paperback Published: 21st June 2013
ISBN: 9781840784480
Number Of Pages: 192

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Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the correct audience.

Written by two communications experts, with over 25 years experience between them, they will show you how to:

  • Create a practical Communications Strategy that will really work
  • Understand how, and why, to evaluate your communications
  • Build, and maintain, websites that keep delivering
  • Unravel the mysteries of social media
  • Why videos are important, and how to create effective videos
  • Explode some of the myths about communications in the workplace
Communications in the workplace should be a simple thing and, with this book to guide you, it really can be.

About the Author

In addition to his In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade. Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is less is more and he strives to cut through corporate jargon and seek clarity in the workplace.

John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not. John has also worked closely in developing and implementing content management systems.

This has given him a real insight into what works, and what doesn t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content. Both Nick and John are passionate about using communications for its true purpose to give people the information they need to make their working lives more efficient and enjoyable.

Why Does it Have to be so Hard?p. 7
The Art of Communicationsp. 8
Ten Common Mistakesp. 10
Less is Morep. 12
Content is Still Kingp. 14
Setting Clear Objectivesp. 15
Getting the Right Teamp. 17
Creating Your Strategyp. 18
Measuring Successp. 20
Establishing Buy-inp. 23
Being Inclusivep. 24
How we Communicatep. 25
Face to Facep. 26
Body Languagep. 28
Webp. 30
Emailp. 32
Paperp. 35
Social Mediap. 36
Postersp. 38
TV/Videop. 40
Mobile Devicesp. 43
Surveysp. 44
Using Multiple Channelsp. 46
Getting Strategicp. 47
Looking at the Big Picturep. 48
Setting Objectivesp. 49
Understanding the Audiencep. 52
Engaging the Audiencep. 54
Influencing Behaviorp. 56
Selecting Channelsp. 58
Changing Behaviorp. 62
Running a Campaignp. 64
Communicating Changep. 69
Change is Constantp. 70
Including Everyonep. 71
Developing a Change Planp. 72
Delivering Bad Newsp. 75
Evaluating Changep. 76
Setting the Pace of Changep. 78
Embedding a Change Culturep. 79
Starting to Evaluatep. 81
Measuring Effectivenessp. 82
What is the Point?p. 83
Securing Buy-inp. 84
Staying Smartp. 85
Techniques of Evaluationp. 87
Becoming Engagedp. 88
Planning for the Futurep. 89
Controlling Evaluationp. 90
Return on Investmentp. 92
The Big Picturep. 93
Post Campaign Reviewp. 94
Slaying Corporate Jargonp. 95
Hiding Behind Jargonp. 96
What is Corporate Jargon?p. 97
Reading Age and Readabilityp. 98
Writing for Readabilityp. 100
Designing for Readabilityp. 102
Using Plan Englishp. 109
Guidelines and Trainingp. 110
Corporate Jargon Bingop. 112
Creating Websites that Workp. 113
Defining Your Web Audiencep. 114
Dealing with Generationsp. 117
How Websites Differp. 118
Navigation that Worksp. 120
Creating a Taxonomyp. 126
Searching Effectivelyp. 127
Creating an Owner Networkp. 130
Catching People's Attentionp. 132
Keeping People's Attentionp. 133
Accessibility Issuesp. 134
Some Web Dos and Don'tsp. 136
Writing for the Webp. 137
How Web and Paper Differp. 138
Creating a Roadmapp. 140
Paragraph Lengthp. 142
Breaking up Textp. 143
Formatting with Stylesheetsp. 144
Using Graphical Elementsp. 146
Is Content Management the Answer?p. 147
CMS Overviewp. 148
Defining a CMSp. 149
Assessing a CMSp. 150
Types of CMSp. 152
Creating a CMS Project Teamp. 153
Specification Documentsp. 155
Installing a CMSp. 156
Rolling Out a CMSp. 157
Roles and Responsibilitiesp. 158
Keeping Controlp. 160
Using the Power of a CMSp. 162
Moving Pictures are Herep. 163
Why Video Mattersp. 164
Capturing Videop. 165
Editing Videop. 166
Creating a Video Networkp. 168
Publishing Video on YouTubep. 170
Embedding Videop. 175
Using Social Mediap. 177
The Social Media Revolutionp. 178
A Strategy for Social Mediap. 179
Using Facebook for Businessp. 180
To Tweet or Not to Tweetp. 182
Creating a Wikip. 184
Online Forumsp. 185
Podcastingp. 186
Indexp. 187
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781840784480
ISBN-10: 1840784482
Series: In Easy Steps
Audience: General
Format: Paperback
Language: English
Number Of Pages: 192
Published: 21st June 2013
Publisher: In Easy Steps Limited
Country of Publication: GB
Dimensions (cm): 22.86 x 18.42  x 1.27
Weight (kg): 0.41

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