This book provides an innovative assessment of the challenges facing organizations and the economic strategies and theories that can be applied to management problems. The exciting developments that have occurred in economic organisational theory, up until now discussed in technical journals, are made accessible to undergraduate students of Strategic Economics modules in a clearly structured format. With coverage of contemporary issues, authoritative references, numerous applications, exercises and problems - all accompanied by invaluable website-based resources - the book gives a sound introduction to economics, organization and management. - The text is rich in broad-ranging examples of European, business-related applications, applying theories to different business sectors such as insurance, supermarkets and car manufacturing industries. - The insightful combination of text, numerous diagrams and figures, and simple mathematics offers a presentation that enables students to get to grips with the fundamental principles of economics, organizations and management, without assuming advanced economic knowledge.
- Clear introductions, learning objectives and summaries for each chapter, end of chapter exercises and review questions enable students to structure their learning as they progress through the book.
Series: UK Higher Education Business Economics
Tertiary; University or College
Number Of Pages: 528
Published: 1st March 2003
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 26.4 x 19.8
Weight (kg): 1.12
Edition Number: 1