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Economics and Management of Franchising Networks : Contributions to Management Science (Hardcover) - Josef Windsperger

Economics and Management of Franchising Networks

Contributions to Management Science (Hardcover)

By: Josef Windsperger (Editor), Gerard Cliquet (Editor), George Hendrikse (Editor), Mika Tuunanen (Editor)

Paperback

Published: 8th June 2004
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Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Introducing 'economics and management of franchising networks'p. 1
Towards a more general theory of franchise governancep. 17
The organizational choice decision in business format franchising : an empirical testp. 38
The dual network structure of franchising firms : property rights, resource scarcity and transaction cost explanationsp. 69
Successful franchising using the plural formp. 89
Innovation management with the plural form networkp. 109
Franchising and alternative forms of contract to organize vertical restraints : evidence from French networksp. 126
The use of up-front fees, royalties and franchisor sales to franchisees in business format franchisingp. 145
Contract design and range of services in franchising : an empirical contribution to the effect of incentives and reputationp. 160
Franchising public services : an analysis of the duration of passenger rail franchises in Great Britainp. 174
Understanding exploration and exploitation in franchising and other forms of commercial cooperationp. 191
The importance of time management for the performance of franchising networksp. 211
Relocate, render and renovate : a framework for marketing implementation across franchise networksp. 223
Franchising and the choice of international entry modep. 243
The choice of foreign entry mode by the franchiser : case studies of Lithuanian franchisers entering Latviap. 264
Exploring the anatomy of franchising : a cross-national examination of US and Finnish franchise contract provisionsp. 287
A comparison of Finnish and United States franchisee satisfactionp. 312
Finnish franchisee training program - findings from the first ten programs 1999-2001p. 320
Antitrust implications of franchise agreementsp. 343
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783790802023
ISBN-10: 3790802026
Series: Contributions to Management Science (Hardcover)
Audience: General
Format: Paperback
Language: English
Number Of Pages: 364
Published: 8th June 2004
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.39 x 15.6  x 1.98
Weight (kg): 0.53