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Economics and Corporate Strategy - C. J. Sutton

Economics and Corporate Strategy

Paperback

Published: 4th August 1980
RRP $43.95
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This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

Preface
The nature of corporate strategy
Strategy and the theory of the firm
The purpose of strategic planning
Strategy, specialization, and diversity
Vertical integration
Diversification
Strategy formulation in practice
Multinational strategy
Strategy and growth Introduction
Mergers
Innovation
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521296106
ISBN-10: 0521296102
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 236
Published: 4th August 1980
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 21.0 x 13.8  x 1.4
Weight (kg): 0.31