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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market - Michael J. Silverstein

Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

Unfortunately this eBook is only available from within Australia.

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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

“Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.”

The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.

ISBN: 9780061905407
ISBN-10: 0061905402
Audience: General
Format: ePUB
Language: English
Number Of Pages: 336
Published: 8th September 2009
Publisher: HarperCollins Publishers Australia