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Wireless Communications and Mobile Commerce - Nansi Shi

Wireless Communications and Mobile Commerce

By: Nansi Shi (Editor)

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Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. Wireless Communications and Mobile Commerce collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.

Global heterogeneity in the emerging M-commerce landscape -- Assessing the market potential of network-enabled 3G M-business services -- Mobile E-commerce and the wireless worldwide web : strategic perspectives on the Internet's emerging model -- Opportunities and limitations in M-commerce -- Understanding emergent M-commerce services by using business network analysis : the case of Finland -- Understanding the mobile consumer -- Intelligent product brokering and user preference tracking -- Directions in wireless telecommunications : analytical and operational pathfinders -- Wireless middleware -- Usability issues and limitations of mobile devices.

ISBN: 9781591401858
ISBN-10: 1591401852
Format: PDF
Language: English
Number Of Pages: 286
Published: 1st July 2003