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Why GM Matters : Inside the Race to Transform an American Icon - William Holstein

Why GM Matters

Inside the Race to Transform an American Icon


Published: 5th September 2010
Format: ePUB
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A timely look inside the world's biggest car maker - a tightly argued,
character-driven book about why GM's survival is essential to America's
economic health--and how the headlines are getting it all wrong.

pt. I. The stakes. What went wrong ; People on the front line ; Does GM matter? ; Who is Rick Wagoner? ; 2005 : the crisis begins -- pt. II. The GM transformation effort. Mastering the Toyota way ; Going to Kansas City : making GMS work ; Design rides again ; Battling for the new Camaro's soul ; The Chevy Volt ; OnStar : "pretty good for an ex-locomotive salesman" ; China : where Buick is king ; The global GM -- pt. III. The future. The battle of perception ; Toyota : "human after all" ; Conclusion : The economic crisis and GM's future.

ISBN: 9780802777737
ISBN-10: 0802777732
Format: ePUB
Language: English
Published: 5th September 2010
Publisher: Bloomsbury USA