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Videostyle, Webstyle, Newstyle : VideoStyle, WebStyle, NewsStyle - Mary Christine Banwartaid

Videostyle, Webstyle, Newstyle

VideoStyle, WebStyle, NewsStyle

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A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

Women, Communication, and Politics -- Women, Communication, and Politics: An Introduction -- VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- Campaign Advertising: Gendered Messages, Gendered Reactions -- VideoStyle: Communication Messages through Campaign Advertising -- The Interaction of Electoral Status, Political Party, and VideoStyle -- VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- Voter Reactions to Candidate VideoStyle -- Candidate Web Sites: Gendered Messages, Reactions -- WebStyle: Communication Messages through Candidates'Web Sites -- WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- Voter Reactions to Candidate WebStyle -- Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- NewsStyle: Media Coverage of Candidate Presentation -- NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- Gendered Reactions to Media Coverage -- Gender and Political Communication in Future Campaigns -- Gendered Political Campaign Communication: Implications for the Future.

ISBN: 9780203323137
ISBN-10: 0203323130
Format: PDF
Language: English
Published: 27th August 2004