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The Authority of the Consumer - Nicholas Abercrombie

The Authority of the Consumer

By: Nicholas Abercrombie (Editor)

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  • Paperback View Product Published: 16th December 1993
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The Authority of the Consumer explores the growing tendency in contemporary British society to portray consumers as occupying the receiving end of a wide range of cultural and educational institutions. The aim of this collection is to explore the implications of this recent extension of the status of the consumer, charting out its meanings and debating the merits or drawbacks of this way of understanding the relationship between "providers" and "recipients."

This book focuses on the radical shift of authority away from the producer and toward the consumer. The responses to this power shift have, however, differed. Some welcome it as a sign of democratization, anti-elitism and empowerment, while others decry it as mere commercialization, populism or a loss of integrity. There are still others who view this definition as yet another consumer discourse which only serves to enhance the power of producers.

The contributors, working from several disciplines in the social sciences and humanities, explore such issues as the theories of Zygmunt Bauman, stereotypes in advertising and consumption as a postmodern "religion."

Introduction / Russell Keat, Nigel Whiteley and Nicholas Abercrombie -- 1. Scepticism, authority and the market / Russell Keat -- 2. Authority and consumer society / Nicholas Abercrombie -- 3. Consumers, identity and belonging: reflections on some theses of Zygmunt Bauman / Alan Warde -- 4. organized consumer and consumer information co-operatives / John Winward -- 5. Advertising: moving beyond the stereotypes / Adam Lury -- 6. limits of consumption and the post-modern 'religion' of the New Age / Paul Heelas -- 7. High art and the high street: the 'commerce-and-culture' debate / Nigel Whiteley -- 8. Planning a culture for the people? / Celia Lury -- 9. culture of consumption: design museums as educators or tastemakers? / Helen Rees -- 10. Framing the audience for theatre / Baz Kershaw -- 11. Citizens, charters and contracts / Kieron Walsh -- 12. Consuming health and welfare / Richard Hugman -- 13. Consuming education / Oliver Fulton -- 14. Retailing the police: corporate identity and the Met. / Tony Heward -- 15. Conversationalization of public discourse and the authority of the consumer / Norman Fairclough.

ISBN: 9780203392867
ISBN-10: 0203392868
Format: PDF
Language: English
Published: 16th December 1993