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Start Your Own Business : The Only Startup Book You'll Ever Need - The Staff of Entrepreneur Media, Inc.

Start Your Own Business

The Only Startup Book You'll Ever Need

eBook Published: 14th August 2018
ISBN: 9781613083888
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In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That's 4 million freelancers, soon to be 7 million by 2020.

Whether it's people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them to:

  • How to avoid analysis paralysis when launching a business
  • Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk
  • Decide between building, buying, or becoming a distributor
  • What to consider when looking for funding from venture capitalists, loans, cash advances, etc.
  • Whether or not a co-working space is a right move
  • Tips on running successful Facebook and Google ads as part of a marketing campaign
  • Use micro-influencers to successfully promote your brand on social media

  • "If you're thinking about entrepreneurship, if you've got a business idea, if you're struggling with your startup--you need this book! It's chock full of essential information and invaluable lessons you'll refer to daily on the road to making your business dream a reality."
    -Barbara Corcoran, Investor/Shark on ABC's Shark Tank and Co-Founder of Barbara Corcoran Venture Partners

    Chapter 1: Introduction
    Chapter 2: Taking the Plunge | Get ready to be an entrepreneur
    Chapter 3: Good Idea | How Will I know if I Have a Great Idea for My Business?
    Chapter 4: Good Timing | Should You Launch Your Business Part or Full Time?
    Chapter 5: Build It or Buy It? | Starting a Business vs Buying One
    Chapter 6: Choose Your Target | Defining Your Market
    Chapter 7: If You Build It, Will They Come? | Conducting Market Research Chapter 8: The Name Game | Naming Your Business
    Chapter 9: Make It Legal | Choosing a Business Structure
    Chapter 10: Plan of Attack | Creating a Winning Business Plan
    Chapter 11: Call in the Pros | Hiring a Lawyer and an Accountant
    Chapter 12: All in the Family | Financing Starts With You-and Your Friends and Relatives
    Chapter 13: Nothing Ventured, Nothing Gained | How to Fund and Attract Investors
    Chapter 14: Looking for Loans | The Ins and Outs of Debt Financing
    Chapter 15: Fed Funds | How to Get Government Loans
    Chapter 16: What's Your Deal? | Negotiating Successfully
    Chapter 17: Site Seeking | Choosing a Location for Your Business
    Chapter 18: Looking Good | Creating a Professional Image
    Chapter 19: Stock Answers | The Lowdown on Inventory
    Chapter 20: It's in the Mail | Setting Up Mailing Systems
    Chapter 21: Charging Ahead | Offering Your Customers Credit
    Chapter 22: Cover Your Assets | Getting Your Business Insurance
    Chapter 23: Staff Smarts | Hiring Employees
    Chapter 24: Perk Up | Setting Employee Policies and Benefits
    Chapter 25: Buyer's Guide | Business Equipment Basics
    Chapter 26: Business 24/7 | Using Technology to Boost Your Productivity
    Chapter 27: Net Works | Building Your Company Website
    Chapter 28: Keep in Touch | Using Technology to Stay Connected
    Chapter 29: Brand Aid | Building a Brand
    Chapter 30: Marketing Genius | Advertising and Marketing Your Business
    Chapter 31: Talking Points | How to Promote Your Business
    Chapter 32: Sell It | Effective Selling Techniques
    Chapter 33: Now Serving | Offering Superior Customer Service in the Age of Twitter and Facebook
    Chapter 34: Net Sales | Online Advertising and Marketing
    Chapter 35: Social Studies | Social Media Marketing
    Chapter 36: Can You Relate | Social Media Networking
    Chapter 37: Keeping Score | The Basics of Bookkeeping
    Chapter 38: Making a Statement | How to Create Financial Statements
    Chapter 39: On the Money | Effectively Managing Your Finances
    Chapter 40: Pay Day | How to Pay Yourself
    Chapter 41: Tax Talk | What You Need to Know About Your Taxes
    Appendix: Business and Government Resources
    Glossary
    Index

    ISBN: 9781613083888
    ISBN-10: 1613083882
    Format: ePUB
    Language: English
    Published: 14th August 2018
    Publisher: Entrepreneur Press
    Edition Number: 7