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Start With Why : How Great Leaders Inspire Everyone To Take Action - Simon Sinek

Start With Why

How Great Leaders Inspire Everyone To Take Action

eBook Published: 6th October 2011
ISBN: 9780241958230
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Simon Sinek's recent video on 'The Millennial Question' went viral with over 100M views.

Start with Why has sold over a million copies and the TEDTalk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Industry Reviews

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

ISBN: 9780241958230
ISBN-10: 0241958237
Audience: General
Format: ePUB
Language: English
Number Of Pages: 256
Published: 6th October 2011
Publisher: Penguin Books Ltd