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Public Relations : Theory and practice - Jane Johnston

Public Relations

Theory and practice

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This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.

Table of Contents:..Part 1. A Public Relations Framework..1. Public Relations: an Overview - Jane Johnston, Clara Zawawi + Jeff Brand..2. History of Public Relations in Australia - Clara Zawawi ..3. Public Relations Theory - Steve Mackey..4. The Legal Environment - Rhonda Breit..5. Ethical Practice - Lelde McCoy..Part 2. Process and Application of Public Relations..6. Research and Evaluation - Leanne Glenny and Raveena Singh..7. Strategy and Planning - Elspeth Tilley..8. Tactics- Marian Hudson..9. Media Relations - Jane Johnston..10. Sponsorship and Event management - Susan Boyd..11. Risk, Issues, Crisis and Recovery - Susan Nicholls..Part 3. Working with Key Publics: Fields of Practice in Public Relations..12. Internal communication - Marianne Sison..13. Communities and public relations - Kate Fitch..14. Public Relations in Business - Rebecca Harris ..15. Public Relations and Go

ISBN: 9781741768350
ISBN-10: 1741768357
Format: PDF
Language: English
Number Of Pages: 496
Published: 16th December 2012
Edition Number: 3