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  • Managing Brand Equity : Capitalizing on the Value of a Brand Name - David A. Aaker
    Managing Brand Equity
    Capitalizing on the Value of a Brand Name
    David A. Aaker
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  • Marketing High Technology : An Insider's View - William H. Davidow
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    William H. Davidow
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  • Counterintuitive Marketing : Achieving Great Results Using Common Sense - Kevin J. Clancy
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    Kevin J. Clancy and Peter C. Krieg
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  • Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image - Bernd Schmitt
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    Bernd Schmitt and Alex Simonson
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  • Fascinate : Your 7 Triggers to Persuasion and Captivation - Sally Hogshead
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    Sally Hogshead
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  • alibaba : The Inside Story Behind Jack Ma and the Creation of the World's Biggest Online Marketplace - Liu Shiying
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    Liu Shiying and Martha Avery
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  • The End of Fashion : How Marketing Changed the Clothing Game Forever - Teri Agins
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    Teri Agins
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  • The House of Harper : The Making of a Modern Publisher - Eugene Exman
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    Eugene Exman
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  • On Great Service : A Framework for Action - Leonard L. Berry
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    Leonard L. Berry
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  • Quiet Leadership : Six Steps to Transforming Performance at Work - David Rock
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    David Rock
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  • Marketing to Generation X - Karen Ritchie
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    Karen Ritchie
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  • How to Work a Room : The Ultimate Guide to Making Lasting Connections—In Person and Online - Susan RoAne
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    Susan RoAne
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  • Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
    Brand Portfolio Strategy
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    David A. Aaker
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  • Diffusion of Innovations, 4th Edition - Everett M. Rogers
    Diffusion of Innovations, 4th Edition
    Everett M. Rogers
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  • Hot Prospects : The Proven Prospecting System to Ramp Up Your Sales Career - Bill Good
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    Bill Good
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  • The Service Profit Chain : How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value - James L. Heskett
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    James L. Heskett, W. Earl Sasser Jr. and Leonard A. Schlesinger
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  • Delivering Quality Service - Valarie A. Zeithaml
    Delivering Quality Service
    Valarie A. Zeithaml
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  • The Value Profit Chain : Treat Employees Like Customers and Customers Like - James L. Heskett
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    James L. Heskett, W. Earl Sasser Jr. and Leonard A. Schlesinger
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  • The Power of Product Platforms - Alvin P. Lehnerd
    The Power of Product Platforms
    Alvin P. Lehnerd and Marc H. Meyer
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  • Managing New Product and Process Development : Text Cases - Steven C. Wheelwright
    Managing New Product and Process Development
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    Steven C. Wheelwright
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  • Managing Customer Value : Creating Quality and Service That Customers Can Se - Bradley Gale
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    Bradley Gale
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  • Service Breakthroughs - James L. Heskett
    Service Breakthroughs
    James L. Heskett
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  • Leading Product Development : The Senior Manager's Guide to Creating and Shaping - Steven C. Wheelwright
    Leading Product Development
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    Steven C. Wheelwright
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  • Marketing Services : Competing Through Quality - Leonard L. Berry
    Marketing Services
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    Leonard L. Berry
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  • Managing with Dual Strategies - Derek F. Abell
    Managing with Dual Strategies
    Derek F. Abell
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  • Building a Chain of Customers - Richard J. Schonberger
    Building a Chain of Customers
    Richard J. Schonberger
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  • Markets and Majorities - Steven M. Sheffrin
    Markets and Majorities
    Steven M. Sheffrin
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  • Generation Ageless : How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started - J. Walker Smith
    Generation Ageless
    How Baby Boomers Are Changing the Way We Live T...
    J. Walker Smith and Ann S. Clurman
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  • Go It Alone! : The Secret to Building a Successful Business on Your Own - Bruce Judson
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    Bruce Judson
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  • Ice to the Eskimos : How to Market a Product Nobody Wants - Jon Spoelstra
    Ice to the Eskimos
    How to Market a Product Nobody Wants
    Jon Spoelstra
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  • The Paradox of Choice : Why More Is Less, Revised Edition - Barry Schwartz
    The Paradox of Choice
    Why More Is Less, Revised Edition
    Barry Schwartz
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  • The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands - Al Ries
    The Origin of Brands
    How Product Evolution Creates Endless Possibili...
    Al Ries and Laura Ries
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  • You Can't Win a Fight with Your Client :  & 49 Other Rules for Providing Great Service - Tom Markert
    You Can't Win a Fight with Your Client
    & 49 Other Rules for Providing Great Service
    Tom Markert
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  • Setting the Table : The Transforming Power of Hospitality in Business - Danny Meyer
    Setting the Table
    The Transforming Power of Hospitality in Business
    Danny Meyer
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  • Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market - Kate Sayre
    Women Want More
    How to Capture Your Share of the World's Larges...
    Kate Sayre, John Butman and Michael J. Silverstein
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  • The Transparent Leader : How to Build a Great Company Through Straight Talk, Openness and Accountability - Herb Baum
    The Transparent Leader
    How to Build a Great Company Through Straight T...
    Herb Baum and Tammy Kling
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  • Buy Ketchup in May and Fly at Noon : A Guide to the Best Time to Buy This, Do That and Go There - Mark Di Vincenzo
    Buy Ketchup in May and Fly at Noon
    A Guide to the Best Time to Buy This, Do That a...
    Mark Di Vincenzo
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  • The Style Strategy : A Less-Is-More Approach to Staying Chic and Shopping Smart - Nina Garcia
    The Style Strategy
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    Nina Garcia
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  • But Wait ... There's More! : Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink - Remy Stern
    But Wait ... There's More!
    Tighten Your Abs, Make Millions, and Learn How ...
    Remy Stern
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  • War in the Boardroom : Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It - Al Ries
    War in the Boardroom
    Why Left-Brain Management and Right-Brain Marke...
    Al Ries and Laura Ries
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  • Outside Innovation : How Your Customers Will Co-Design Your Company's Future - Patricia B. Seybold
    Outside Innovation
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    Patricia B. Seybold
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  • The 1% Windfall : How Successful Companies Use Price to Profit and Grow - Rafi Mohammed
    The 1% Windfall
    How Successful Companies Use Price to Profit an...
    Rafi Mohammed
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  • The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Adrian C. Ott
    The 24-Hour Customer
    New Rules for Winning in a Time-Starved, Always...
    Adrian C. Ott
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  • Designing for the Greater Good : The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design - Peleg Top
    Designing for the Greater Good
    The Best of Non-Profit and Cause-Related Market...
    Peleg Top and Jonathan Cleveland
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  • Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown
    Change by Design
    How Design Thinking Transforms Organizations an...
    Tim Brown
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  • Unlabel : Selling You Without Selling Out - Marc Ecko
    Unlabel
    Selling You Without Selling Out
    Marc Ecko
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  • How to Sell Anything to Anybody - Joe Girard
    How to Sell Anything to Anybody
    Joe Girard and Stanley H. Brown
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  • Key Account Management and Planning : The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset - Noel Capon
    Key Account Management and Planning
    The Comprehensive Handbook for Managing Your Co...
    Noel Capon
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  • Dumb Money : How Our Greatest Financial Minds Bankrupted the Nation - Daniel Gross
    Dumb Money
    How Our Greatest Financial Minds Bankrupted the...
    Daniel Gross
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  • Discovering the Soul of Service : The Nine Drivers of Sustainable Business Success - Leonard L. Berry
    Discovering the Soul of Service
    The Nine Drivers of Sustainable Business Success
    Leonard L. Berry
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  • Crisis Tales : Five Rules for Coping with Crises in Business, Politics, and Life - Lanny J. Davis
    Crisis Tales
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    Lanny J. Davis
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  • Better, Stronger, Faster : The Myth of American Decline . . . and the Rise of a New Economy - Daniel Gross
    Better, Stronger, Faster
    The Myth of American Decline . . . and the Rise...
    Daniel Gross
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  • The Power of Co-Creation : Build It with Them to Boost Growth, Productivity, and Profits - Venkat Ramaswamy
    The Power of Co-Creation
    Build It with Them to Boost Growth, Productivit...
    Venkat Ramaswamy and Francis J. Gouillart
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  • Clients for Life : How Great Professionals Develop Breakthrough Relationships - Andrew Sobel
    Clients for Life
    How Great Professionals Develop Breakthrough Re...
    Andrew Sobel and Jagdish Sheth
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  • Chasing Cool : Standing Out in Today's Cluttered Marketplace - Noah Kerner
    Chasing Cool
    Standing Out in Today's Cluttered Marketplace
    Noah Kerner and Gene Pressman
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  • Think! : Why Crucial Decisions Can't Be Made in the Blink of an Eye - Michael R. LeGault
    Think!
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    Michael R. LeGault
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  • Primalbranding : Create Belief Systems that Attract Communities - Patrick Hanlon
    Primalbranding
    Create Belief Systems that Attract Communities
    Patrick Hanlon
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  • Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy - Valarie A. Zeithaml
    Driving Customer Equity
    How Customer Lifetime Value Is Reshaping Corpor...
    Valarie A. Zeithaml, Katherine N Lemon and Roland T Rust
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  • The Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy - Edward Keller
    The Influentials
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    Edward Keller and Jonathan Berry
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  • Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd H. Schmitt
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    Bernd H. Schmitt
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  • The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy - Gary Schwartz
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    Gary Schwartz
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  • Word of Mouse : 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play - Marc Ostrofsky
    Word of Mouse
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    Marc Ostrofsky
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  • The Inner Game of Selling : Mastering the Hidden Forces that Determine Your Success - Ron Willingham
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    Ron Willingham
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  • Mind Your X's and Y's : Satisfying the 10 Cravings of a New Generation of Consumers - Lisa Johnson
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    Lisa Johnson
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  • Simplicity Marketing : End Brand Complexity, Clutter, and Confusion - Steven M. Cristol
    Simplicity Marketing
    End Brand Complexity, Clutter, and Confusion
    Steven M. Cristol and Peter Sealey
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  • Free, Perfect, and Now : Connecting to the Three Insatiable Customer Demands: A CEO's True Story - Robert Rodin
    Free, Perfect, and Now
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    Robert Rodin
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  • Conflict And The Web Of Group Affiliations - George Simmel
    Conflict And The Web Of Group Affiliations
    George Simmel
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  • What Kids Buy : The Psychology of Marketing to Kids - Daniel Acuff
    What Kids Buy
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    Daniel Acuff
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  • Street Fighter Marketing Solutions : How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business - Jeff Slutsky
    Street Fighter Marketing Solutions
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    Jeff Slutsky
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  • Lipstick on a Pig : Winning In the No-Spin Era by Someone Who Knows the Game - Torie Clarke
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    Torie Clarke
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  • World Business : An e-Book Special Report - The Staff of the Wall Street Journal
    World Business
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    The Staff of the Wall Street Journal
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  • Techno-Ready Marketing : How and Why Customers Adopt Technology - Charles L. Colby
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    How and Why Customers Adopt Technology
    Charles L. Colby and A. Parasuraman
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  • GenderSell : How to Sell to the Opposite Sex - Lee E. Robert
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    How to Sell to the Opposite Sex
    Lee E. Robert
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  • Managing Imitation Strategies - Steven P. Schnaars
    Managing Imitation Strategies
    Steven P. Schnaars
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  • You Can Sell Anything - Gary Goodman
    You Can Sell Anything
    Gary Goodman
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  • Born to Buy : The Commercialized Child and the New Consumer Cult - Juliet B. Schor
    Born to Buy
    The Commercialized Child and the New Consumer Cult
    Juliet B. Schor
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  • Idea Of Civil Society - Adam Seligman
    Idea Of Civil Society
    Adam Seligman
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  • Build Your Own Garage : Blueprints and Tools to Unleash Your Company's Hidden Creativity - Bernd H. Schmitt
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    Bernd H. Schmitt and Laura Brown
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  • Absolute Value : What Really Influences Customers in the Age of (Nearly) Perfect Information - Itamar Simonson
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    Itamar Simonson and Emanuel Rosen
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