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Brand Culture - Jonathan Schroeder


Published: 15th December 2005
Format: PDF
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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Indhold: Corporate perspectives on brand culture -- Clarifying brand concepts -- Consuming brand culture.

ISBN: 9780203002445
ISBN-10: 020300244X
Format: PDF
Language: English
Number Of Pages: 224
Published: 15th December 2005
Publisher: Willan Pub.