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An Insider's Guide to Building a Successful Consulting Practice - Bruce L., Ph.D. KATCHER

An Insider's Guide to Building a Successful Consulting Practice


Published: 15th March 2010
Format: PDF
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An exciting alternative for those looking for a job - become your own boss!

Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.

ISBN: 9780814414378
ISBN-10: 0814414370
Format: PDF
Language: English
Number Of Pages: 272
Published: 15th March 2010
Publisher: Amacom Books