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E-commerce and M-commerce Technologies - Candace Deans

E-commerce and M-commerce Technologies

By: Candace Deans (Editor)

Hardcover Published: 29th April 2011
ISBN: 9781591405665
Number Of Pages: 282

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E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.

Prefacep. vi
Customer Relationship Management: Internet and Wireless Channels
Customer Relationship Management on Internet and Mobile Channels: An Analytical Framework and Research Directionsp. 1
Wireless Technologies and Mobile Commerce
Presenting Large and Complex Information Sets on Mobile Handheldsp. 32
Mobile Payments (M-Payments)--An Exploratory Study of Emerging Issues and Future Trendsp. 57
Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services: An End User Perspective in the Italian Marketp. 80
Impact of Mobile and Wireless Technologies on Developing Countriesp. 96
Technologies and Applications for Digital Business
An Introduction in Digital Watermarking: Applications, Principles, and Problemsp. 117
Integrated Domain Model for Digital Rights Managementp. 142
Rates of Change in Ad hoc Networksp. 166
Electronic Commerce Issues and Applications
Loyalty Differences in the Effect of Negative Critical Incidents and Quality Attributes Satisfaction: An Empirical Study of Online Shoppingp. 185
Benefits and Difficulties of Internet Use in Hotels and Its Effects According to the Facilities Rank, Property Size, Manager's Age and Experiencep. 207
A Reverse Auction Case Study: The Final Chapterp. 230
About the Authorsp. 253
Indexp. 260
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781591405665
ISBN-10: 1591405661
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 282
Published: 29th April 2011
Publisher: IGI Global
Country of Publication: US
Dimensions (cm): 26.21 x 18.29  x 2.03
Weight (kg): 0.64