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e-Business Fundamentals : Routledge Textbooks Inebusiness - Paul J. Jackson

e-Business Fundamentals

Routledge Textbooks Inebusiness

Hardcover Published: 29th May 2003
ISBN: 9780415255943
Number Of Pages: 288

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This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.
After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.
This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

Prefacep. xi
Acknowledgementsp. xiii
Introductionp. 1
Organizations in the Electronic Agep. 3
Getting Startedp. 11
The Business Environment for E-Commercep. 13
E-Commerce Technologyp. 43
The Difference E-Business Tools Can Makep. 65
Organizational Considerations for E-Businessp. 67
Using Marketing Databases in E-Businessp. 101
The Boundaries of E-Businessp. 131
The Ethics Environment for E-Businessp. 133
E-Business and the Lawp. 152
E-Commerce: a Global Overviewp. 191
The Public Sectorp. 225
E-Governmentp. 227
Indexp. 259
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415255943
ISBN-10: 0415255945
Series: Routledge Textbooks Inebusiness
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 29th May 2003
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.64
Edition Number: 1

Earn 940 Qantas Points
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