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e.biz : The Anatomy of Electronic Business - Geoffrey Sampson


The Anatomy of Electronic Business

Paperback Published: 8th December 2003
ISBN: 9780750658959
Number Of Pages: 224

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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.

IT and the structure of the economy
E-commerce strategies
E-business and the institutions of society
Jurisdiction, regulation and taxation
Shifting to an intangible economy
Enterprise resource planning
Marketing and customer relationships
More enterprise applications
XML and Web services
The open source movement
E-business and small firms
Into the future
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780750658959
ISBN-10: 0750658959
Audience: General
Format: Paperback
Language: English
Number Of Pages: 224
Published: 8th December 2003
Publisher: Elsevier Science & Technology
Country of Publication: GB
Dimensions (cm): 24.41 x 16.99  x 1.12
Weight (kg): 0.34