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Driving Growth Through Innovation : How Leading Firms Are Transforming Their Futures - Robert B. Tucker

Driving Growth Through Innovation

How Leading Firms Are Transforming Their Futures

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For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You’ll enjoy the stories and gain valuable insights from Tucker’s study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices.

You’ll learn how to:

Cultivate a culture that makes innovation everybody’s responsibility and unleashes bottled-up potential for change
“Mine” the future and seize new opportunities to deliver superior solutions to customers
Establish an “idea management” system so good ideas don’t get lost—or show up in the hands of your competitors
Fortify your firm’s “idea factory” to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.

Industry Reviews

"I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says...Whether you are in a small business or a large company, I think you would profit by reading this book."
--Art Fry, inventor of 3M Post-it Notes

Introductionp. 1
What It Takes to Drive Growthp. 13
Leading Innovationp. 33
Cultivating the Culturep. 55
Fortifying the Idea Factoryp. 77
Mining the Futurep. 97
Filling the Idea Funnelp. 117
Producing Powerful Productsp. 137
Generating Growth Strategiesp. 151
Selling New Ideasp. 165
Taking Action in Your Firmp. 183
Acknowledgmentsp. 189
Source Notes and Resources for Further Studyp. 191
Indexp. 203
About the Authorp. 223
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781576754955
ISBN-10: 1576754952
Series: Business
Audience: General
Format: Paperback
Language: English
Number Of Pages: 240
Published: 10th March 2008
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 2.54
Weight (kg): 0.35
Edition Number: 2
Edition Type: Revised