In this book the authors identify the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own? IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JOZSEF BERACS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogazici University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D.
Candidate, Bogazici University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-CALOGLU Ph.D. Candidate, Bogazici University, Istanbul, Turkey CAGATAY UNUSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA
'This book, compiled by the international team of experts, is a welcome addition to the emerging markets literature. What differentiates this book from others is that the authors tale a case-based, yet theory-based, research in exploring managerial thought and practices in transition, and offers a state-of-the-art analysis on various stakeholders of the market capitalism in emerging economies around the world. It is a must reading for academics and policymakers in this line of work.' - Maasaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University, Pennsylvania, USA.
'Many books and articles have been written about globalization and how
firms can take advantage of the global markets. Few books have sought
to address the practical issues of how firms from emerging markets can become successful in tapping into market potentials of advanced markets. This book combines theories and practices with many real world applications. As such, both academic researchers and practitioners should find this book a valuable resource.' - Paul Chao, Professor and Head of Department of Marketing, Eastern Michigan University, U.S.A.