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Drivers of Global Business Success : Lessons From Emerging Markets - F. Zeynep Bilgin

Drivers of Global Business Success

Lessons From Emerging Markets

By: F. Zeynep Bilgin (Editor), Ven Sriram (Editor), Gerhard A. Wuhrer (Editor)

Hardcover

Published: 11th October 2004
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In this book the authors identify the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own? IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JOZSEF BERACS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogazici University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogazici University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-CALOGLU Ph.D. Candidate, Bogazici University, Istanbul, Turkey CAGATAY UNUSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA

'This book, compiled by the international team of experts, is a welcome addition to the emerging markets literature. What differentiates this book from others is that the authors tale a case-based, yet theory-based, research in exploring managerial thought and practices in transition, and offers a state-of-the-art analysis on various stakeholders of the market capitalism in emerging economies around the world. It is a must reading for academics and policymakers in this line of work.' - Maasaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University, Pennsylvania, USA.



'Many books and articles have been written about globalization and how

firms can take advantage of the global markets. Few books have sought

to address the practical issues of how firms from emerging markets can become successful in tapping into market potentials of advanced markets. This book combines theories and practices with many real world applications. As such, both academic researchers and practitioners should find this book a valuable resource.' - Paul Chao, Professor and Head of Department of Marketing, Eastern Michigan University, U.S.A.

Understanding Emerging Markets and Related Studies
Introduction
Philosophy of the Book Goals and Objectives of the Book
World Trade Trends
Regionalism, Integration Disintegration Aspects and Impact On Growth of New Markets
A General Look at Emerging Markets
Emerging Markets Defined
Dual Economy
Aspects of Emerging Markets
Globalisation Trends in Emerging Markets
Role of Macro-economic Forces On Operation in Emerging Markets
Scope of the Studies On Emerging Markets
Macro-environmental Forces
Firm-Level Studies
Functional Level Studies
Hidden Success Factors in Emerging Markets
Studies on Emerging Market Company Operations In Other Emerging Markets
Studies on Emerging Market Company Operations In Advanced Markets
Studies on Advanced Market Company Operations In Emerging Markets
Lessons Learned
Comparison of Emerging Market Companies Success Factors In Other Emerging Markets and Advanced Markets
Comparison of Emerging Market and Advanced Market Companies Success Factors in Emerging Markets
Suggested Studies For the Future
Conclusion"
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403917010
ISBN-10: 1403917019
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 298
Published: 11th October 2004
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 2.54
Weight (kg): 0.56
Edition Number: 1