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Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business - Rolf Jensen

Dream Society

How the Coming Shift from Information to Imagination Will Transform Your Business

Paperback Published: 20th September 2001
ISBN: 9780071379687
Number Of Pages: 256

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"""The Dream Society" . . . provides dramatic insights into how marketing will operate in the 21st century."--Atlanta Business Chronicle"

A fascinating look into the future of business, as featured in "Fast Company"

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Introductionp. vii
A Few Words About Futurism and How We Will Get to the Dream Societyp. 1
A Sprint Through the History of Humanityp. 6
What Is Time?p. 19
If You See the Future as an Obstacle, You Are Walking in the Wrong Directionp. 24
Forget About Your "Strategy"p. 26
The Product Becomes Secondaryp. 32
Machines Will Move Us--Emotionally, Not Physicallyp. 35
The Victorious Companies of the Twenty-First Centuryp. 36
The Most Important Raw Material of the Twenty-First Centuryp. 40
Doing Well by Doing Goodp. 43
Bloodless Warsp. 45
The Alternativesp. 46
After the Dream Societyp. 47
The Market for Stories and Storytellersp. 51
Adventures for Sale: Small-Medium-Large-Extra Largep. 53
The Market for Togetherness, Friendship, and Lovep. 63
The Market for Carep. 75
The Who-Am-I Marketp. 87
The Market for Peace of Mindp. 97
The Market for Convictionsp. 107
From Hard Work to Hard Fun--From Company to Tribep. 115
From Hard Work to Hard Funp. 117
The Company Is a Tribep. 133
How to Succeed in the Tribe--With Hard Fun as Your Work Conceptp. 145
Titles of the Futurep. 146
Is Hard Fun Really Work?p. 147
The Loving Family, Inc. -- And the New Leisure Timep. 149
The Loving Family, Inc.p. 150
The Family Corporationp. 154
For as Long as Love Shall Lastp. 160
The New Leisure Timep. 169
Family Team Buildingp. 175
Leisure Time in the Dream Societyp. 177
CIFS Round Tablep. 181
Emotional Joggingp. 183
Do-It-Yourself Politicsp. 185
Universal Stories for Global Businessp. 189
Overviewp. 190
Setting the Stage for the Global Business Environmentp. 195
The Toil of Our Parentsp. 199
Candidates for the Dream Societyp. 202
The Middle Classes Turn Globalp. 204
From Village to Megacityp. 206
Seize the Global Market!p. 210
War Without Soldiers?p. 214
Do We Want to Postpone the Dream Society?p. 217
The Global Businessp. 220
Notesp. 223
Indexp. 231
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780071379687
ISBN-10: 0071379681
Series: Business Books
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 20th September 2001
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.8
Weight (kg): 0.37
Edition Number: 1