+612 9045 4394
 
CHECKOUT
Donor Focused Strategies for Annual Giving : Aspen's Fund Raising Series for the 21st Century - Karla A Williams

Donor Focused Strategies for Annual Giving

Aspen's Fund Raising Series for the 21st Century

Paperback

Published: 1st July 1997
Ships: 7 to 10 business days
7 to 10 business days
RRP $152.99
$116.25
24%
OFF
or 4 easy payments of $29.06 with Learn more

Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model -- the annual integrated development program -- today's most donor-sensitive, effective fund raising strategy for the long term.

Preface
Acknowledgments
Organized Philanthropy and Fund-Raising History and Practicesp. 1
The Annual Integrated Development Process: A Multidimensional Activity with Eleven Stepsp. 31
Creating an Environment for Philanthropy to Flourish: Steps 1 and 2 in the Annual Integrated Development Processp. 47
Building a Constituent Base by Focusing on Donor's Wants, Needs, and Interests: Step 3 in the Annual Integrated Development Processp. 67
Identifying and Building the Case for Annual Support: Step 4 in the Annual Integrated Development Processp. 103
Strategies for Success: Annual Giving Objectivesp. 145
Matching Institutional Needs with Donor Interests: Steps 5 and 6 in the Annual Integrated Development Processp. 183
Key Ingredients of the Annual Development Plan: Step 7 in the Annual Integrated Development Processp. 225
Designing the Infrastructure: Steps 8 through 11 in the Annual Integrated Development Processp. 247
Bibliographyp. 279
Indexp. 281
About the Authorp. 287
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780834208964
ISBN-10: 0834208962
Series: Aspen's Fund Raising Series for the 21st Century
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 287
Published: 1st July 1997
Publisher: Aspen Publishers Inc.,U.S.
Country of Publication: US
Dimensions (cm): 28.58 x 22.23  x 1.91
Weight (kg): 0.69