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Don'T Think Pink : Agency/Distributed - Learned

Don'T Think Pink

Agency/Distributed

By: Learned

Hardcover

Published: 14th June 2004
For Ages: 17+ years old
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Purchases by women account for 85 per cent of all consumer expenditures. That's almost six trillion dollars! So, reaching women should be considered priority number one for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. Filled with eye-opening information on women's experiences, roles, backgrounds, and perceptions, Don't Think Pink reveals: How generational history, culture, life stages, and daily realities influence a woman's buying mind; How the manner in which women buy is more critical than what's being sold; How listening to women earlier and more often leads to more powerful strategies; How to best use the Internet and other technology both in market research and during the buying process; How to map the way to a bigger slice of the awesome purchasing power of women

Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!" Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!" Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!" Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"

Forewordp. VII
Prefacep. IX
Brain Training: How Not to Think Pinkp. 1
Now You See "Her": The Visible Approach to Marketing to Womenp. 25
Now You Don't (See "Her"): The Transparent Approach to Marketing to Womenp. 34
Inside a Woman's Mind: The Scientific Underpinningsp. 62
Shaping the Generations: Baby Boomers (and Matures) to Gen Yersp. 83
Looking Beyond Generations: The Buying Filters of Life Stages and Rolesp. 114
Cultural Influencers: The Buying Filters of Emerging Majoritiesp. 139
Learning Curves and Life Stages: Relationship-Building Opportunitiesp. 155
The Internet-Savvy Woman: Connecting with Her Onlinep. 172
Online Research: Using E-Marketing to See Women Clearlyp. 187
Enlisting Women as Your Marketing Partners: An Alliance for Brand Successp. 198
Afterword: Investing in a Transparent Futurep. 211
Notesp. 215
Recommended Readingp. 223
Indexp. 225
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780814408155
ISBN-10: 081440815X
Series: Agency/Distributed
Audience: General
For Ages: 17+ years old
For Grades: 12+
Format: Hardcover
Language: English
Number Of Pages: 224
Published: 14th June 2004
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 23.6 x 16.0  x 2.3
Weight (kg): 0.5
Edition Number: 1