How using the right words will positively impact your life.
Have you ever wondered why some people seem to have all the luck? Bob Selden's new book 'Don't' shows you how words impact those parts of the brain that make you either positive or negative. People who have a more positive outlook use more positive language. They see opportunities that others miss - they also generally see how these opportunities can be turned into real advantages.
* 'Don't' sets out those negative words and phrases to avoid - the ones that create negative thinking in your brain and result in negative behaviour - and then suggests some words and phrases that do just the opposite. The end result? You will start to use positive words, which activate the positive parts of your brain which then results in positive behaviour.
* 'Don't' will also enable you to better manage those difficult conversations that all of us have at some point. Sometimes it's a conversation we initiate, such as going to a job interview, at other times it's initiated by someone else, such as when a good friend wants help with a deep problem.
Bob Selden will challenge some of your thinking on what makes some people more successful than others - Is it luck? Upbringing? Opportunity? Or is it perhaps the words we use? Read his new book 'Don't' and make the call!
"In this insightful and practical book, Bob Selden guides us to realise the power of our words - and our thoughts - to help us build better relationships with our friends, family and work colleagues. A really important life book and one I wish I had years ago." -
Andrew O'Keeffe, author of 'Hardwired Humans' and 'The Boss'
"Bob Selden has given us a gift of unique value: The gift of understanding how the words we choose impact on others - and even on ourselves. Based on his painstaking review of the science, 'Don't' has already changed how I construct my keynote speeches." -
Jim Lawless, author of 'Taming Tigers' and international keynote speaker
About the Author
Bob calls himself a student of behaviour. He believes that the words and language we use not only impact our relationships with others, but also the way in which we behave. Recent research tends to support this belief. For example, studies at the Universities of Heidelberg, Neuchatel and Zurich (2007) show that when young male drivers hear male type words (such as "tough" and "rough") they automatically increase their speed, whilst hearing female type words (such as "pink" and "gentle") leads to a reduction in their speed. His question, "Can the words a manager uses also impact both his or her people relationships and behaviour?"
As an author on management, Bob have not only studied the subject, but have lived the role. He survived his first new manager's role in banking to eventually develop into a senior manager responsible for the career development of hundreds of other managers. During this growing process, and later as an organisational development consultant, trainer and coach, he learned what works and what doesn't work when managing others. So, he recently published a new book "What To Do When You Become The Boss" which is a result of this learning. His determination is to help other new managers during their initial growth spurt.
Bob is an Australian currently living in Liestal, Switzerland. As well as consulting to various organisations on five continents, he coach on the Mobilizing People program at the International Institute for Management Development in Lausanne, Switzerland. He also facilitate on programs such as the Middle Manager Development program at the Australian Graduate School of Management in Sydney, Australia.
Bob is married with three children. He is a keen cyclist and love getting out and about in the hills of Switzerland.