This textbook offers a comprehensive guide to carrying out a research project in social psychology. Throughout, it challenges the reader to tackle the key methodological and theoretical issues in conducting research.
Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described are:
Social representations of gender in the media
Experimental studies of person perception and framing of risk
Structured group observations
Each method and associated theory is clearly introduced
Step by step instructions on how to conduct the project are given
Guidance is given on the materials and participants needed, the ethical issues involved and the methods of analysis to be used.
This book will be an invaluable resource for students of social psychology, whether working individually or within groups.
Doing Social Psychology is one of five books which form the core of the Open University's course Social Psychology: Personal Lives, Social Worlds. Each is designed as an independent text for use by undergraduates studying social psychology as well as being of relevance to researchers and a wider readership.
About the Editors:
Dorothy Miell is Course Team Chair of Social Psychology and senior lecturer in Psychology at The Open University. Margaret Wetherell is senior lecturer in Psychology in the Department of Psychology at The Open University.
Introduction - Dorothy Miell and Margaret WetherellAn Experimental Investigation of Primacy and Perseverance Effects in Person Perception - Patrick McGheeRelationships, Social Networks and Social Interaction - Patrick McGhee With Dorothy Miell An Exploration in Diary MethodologiesStructured Observation and the Investigation of Group Interaction - Carol Tindall and Peter BanisterDesigning a Survey and Constructing a Questionnaire - Roger SapsfordAn Experimental Investigation of Framing Effects and Decision Making - Patrick McGheeGlances into Personal Worlds - Carol Tindall The Construction and Analysis of Repertory GridsSocial Representatives of Gender in the Media - Nicola Morant Quantitative and Qualitative Content AnalysisDiscovering Subjective Meanings - Jane Henry Depth Interviewing
Series: Published in Association With the Open University
Tertiary; University or College
Number Of Pages: 336
Published: 1st December 1998
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 23.5 x 18.42
Weight (kg): 0.73