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Doing Business in India - Anand Sethi

Doing Business in India

Hardcover Published: 12th October 2005
ISBN: 9781403967527
Number Of Pages: 164

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The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Industry Reviews

'Doing Business in India first demystifies the country for Western managers...and then lays out sensible ways by which Western managers can build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India.' - Srinivasa Rangan, Professor of Strategy and International Business, Babson College, and Co-author of Strategic Alliances: An Entrepreneurial Approach to Globalization

'Very interesting, to the point, and of great value...this book will be a must for Western managers wanting to explore business opportunities in India.' - Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director, Innovation Norway (ret.)

'Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.' - Rafiq Dossani, Senior Research Scholar, Stanford University, USA

India: A Commercial History Perspective
The Rise of India
A Brief History of the Indian Software Industry
Cultural Portrait
Understanding India
Strategizing Success in India
Communicating with Indians
Managing Relationships with the Indian Government
Negotiating and Resolving Conflicts in India
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403967527
ISBN-10: 1403967520
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 164
Published: 12th October 2005
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 1.45
Weight (kg): 0.38
Edition Number: 1