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Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement :  Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement - Klaus Zwerina

Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

Paperback Published: 1997
ISBN: 9783790810455
Number Of Pages: 173

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This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.

List of Tables and Figures
Introductionp. 1
Review of Linear Design and Discrete Choice Modelsp. 11
Designs for Discrete Choice Modelsp. 45
Using Priors in Choice Designsp. 59
Individual Choice Modelsp. 75
Conclusionp. 97
Derivation of Probability-Centered Estimation Errorp. 105
Example Screens of Self-Explicated Taskp. 106
Example Screen of Conjoint Taskp. 108
Example Screen of Choice Taskp. 109
Holdout Choice Setsp. 110
Experimental Conjoint Designp. 111
Experimental Choice Designs and Partworth Valuesp. 112
Referencesp. 163
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783790810455
ISBN-10: 3790810452
Series: Energy Economics and Policy
Audience: General
Format: Paperback
Language: English
Number Of Pages: 173
Published: 1997
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.65 x 15.57  x 1.19
Weight (kg): 0.3