Digital Transformation in the Customer Experience

Building A Story Brand

Clarify Your Message So Customers Will Listen

Public Relations For Dummies

For Dummies (Business & Personal Finance)

Inspired : 2nd Edition

How to Create Tech Products Customers Love

This is Marketing

You Can't Be Seen Until You Learn To See

Learning Langchain

Building AI and LLM Applications with Langchain and Langgraph

Buyer Personas, Revised and Expanded

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Building A Story Brand

Clarify Your Message So Customers Will Listen

Winning on Purpose

The Unbeatable Strategy of Loving Customers

Excellence Wins

A No-Nonsense Guide To Becoming The Best In A World Of Compromise

Delivering Happiness

A Path to Profits, Passion and Purpose

Customer-Driven Transformation

How Being Design-led Helps Companies Get the Right Services to Market

AI-Driven Value Management

How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success

Value Proposition Design

How to Create Products and Services Customers Want

Reality Check

How Immersive Technologies Can Transform Your Business

Consumer Insight

How to Use Data and Market Research to Get Closer to Your Customer

Researching Customer Satisfaction and Loyalty

How to Find Out What People Really Think

Stickier Marketing

How to Win Customers in a Digital Age

Services Marketing 3ed

Integrating Customer Focus Across the Firm

Advanced Customer Analytics

Targeting, Valuing, Segmenting and Loyalty Techniques

Relationship Management in Banking

Principles and Practice

This Is Service Design Methods

A Companion to This Is Service Design Doing

Services Marketing

Executive Engagement Strategies

How to Have Conversations and Develop Relationships that Build B2B Business

Selling Transformed

Develop the Sales Values which Deliver Competitive Advantage