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Digital Transformation From the Inside Out : Work Smarter, Increase Productivity and Create a Vibrant Culture - Marcus Dervin

Digital Transformation From the Inside Out

Work Smarter, Increase Productivity and Create a Vibrant Culture

Paperback Published: 3rd March 2018
ISBN: 9781925648584
Number Of Pages: 176

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Most information workers are expelling incredible amounts of energy to deliver their day-to-day work. Staff are working furiously sharing information over email, Excel and a share drive that are very old technologies.

Technology is developing faster and faster; in people's personal lives they are getting more done, more effortlessly, from any device, anywhere they like. And yet at work, it's like going back in time, back to a world where it's really hard to achieve anything. Many people think that this is just the way it is - they are used to working in this cumbersome, ploddy, inefficient way. But for others, especially younger generations, they will not accept this.

Having worked for over 22 years in technology in companies like Apple, Optus and Commonwealth Bank across Ireland, Sydney and New York, and launching successful Microsoft technology consultancy WebVine in 2010, Marcus Dervin understands how to bridge the gap between where companies are and where they could be.

So how can companies make the enormous leap from where they are now, to become efficient, collaborative workplaces? Where do you even begin? It can be quite overwhelming. Who should drive it, how to measure it, what is the ROI, where to focus, and much more. Often companies:

- Rely on internal IT to lead the way
- Have IT departments that are overworked, under-resourced, and don't have the experience
- Roll out products to the business that are underutilised
- Try to lock down the technology and devices people use but fail
- Don't understand what collaboration really means.

When companies do try to introduce digital transformation technologies they often:

- Assume that rolling it out is all they need to do
- Don't focus on business benefits
- Don't have executive buy-in
- Don't understand what people really need.

In this book are the 9 Pillars of a Digital Workplace, and the 6 I's of Digital Transformation. These principles and methodologies are based on common sense, but it's amazing how few companies employ them. This book shows you how to digitally transform your organisation to deliver greater business outcomes.

Marcus has led WebVine to deliver numerous successful initiatives for companies like Commonwealth Bank, LJ Hooker, Santos and Macquarie Bank. Through this framework your organisation can flourish into a collaborative workplace that is productive and gives more meaning to staff. If your company feels it has greater capability, and doesn't know how to achieve it with the help of technology, then read this book today.

Industry Reviews

"A man who showed me how to transform, showing the world how to transform."
- Michael Malone, Founder, iiNet

"This era of digital transformation will fundamentally change the way we live and work. If you're grappling with what this means for your organisation, this book offers practical advice to bring you guidance and clarity."
- Steve Worrell, CEO, Microsoft Australia

Fast reading


I am an IT Manager and need to get across digital transformation due to demands at work. I am very short of time and don't normally read books on technical subjects but this one was very logical to read and easy to understand.



Good guide to employee digital experience


A useful guide to employee digital experience with helpful information around why it is important and how to get senior management on board. I am not new to the subject and have worked in internal communications for many years but still found some great tips and different angles that I am keen to try out, particularly around user adoption.



Where has this book been?


Where has this book been? I wish I had read it ten years ago, and then forced my staff and clients to read it. The technology might have changed but the basics are still the same: enterprise systems should solve user problems and if they don't you will struggle to get them to use it, senior leaders will be disappointed and it will be harder to get budget next time. I liked the clear framework to work out hard ROI + soft goals and then review against these metrics, my next project will definitely get the 6-Is treatment.



Great read for those interested in digital innovation!


Provides a great framework for thinking about how to approach transforming to a digital workplace.

Melbourne, Australia


A must read for anyone involved in workplace transformation


Extremely well written book broken up into manageable chunks, which makes it easy to follow and relevant to various job roles. Gives practical tips on how to commence and manage a digital workplace transformation project. If your intranet is dated and you're ready to bring it to the next generation, then this is the book for you.



A technology book for people who don't like technology books


If you are a CTO, HR Manager, Internal Comms or even CEO, Digital Transformation from the Inside Out is a great book to read and refer back to in planning a digital strategy for your organisation. If you are looking for technical advice on how to use SharePoint or Office 365, you won't get it here. The book describes the concept of a digital workplace for those who are new to the topic, then runs through the essentials - 9 "pillars" of a successful digital workplace. The author then introduces a framework for identifying and solving organisation problems. The writing is straightforward and easy to read with a few cartoons to illustrate important points and keep things interesting. Real life examples bring the theory to life.



Practical, insightful and easy to read


Digital Transformation from the Inside Out is not a "how to use xyz technology" book but more about why to use technology and how to make it work for your organisation. The intro has a handy section indicating which chapters might be most useful for a CEO vs an IT or HR manager, but this book reads well from beginning to end, with liberal use of illustrations and cartoons to explain important points and keep things interesting. The author has the benefit of years in the industry to inject real life stories and lessons from the trenches that prevent it from becoming just empty theory. If you are starting to think about a digital workplace, or not happy with your current one, this book will help you create a new strategy for success.

Sydney, Australia


Digital Transformation From the Inside Out

4.9 7


ISBN: 9781925648584
ISBN-10: 1925648583
Audience: General
Format: Paperback
Language: English
Number Of Pages: 176
Published: 3rd March 2018
Country of Publication: AU
Dimensions (cm): 23.39 x 15.6  x 1.98
Weight (kg): 0.54