Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.
Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
'With each passing year, Marshall McLuhan's work becomes more and more interesting and prophetic. Thus, clear and readable explications of his work are necessary. No one is better suited to do this than Paul Levinson, and in his Digital McLuhan he has provided exactly what his subtitle promises - a guide to the information millenium.' - Neil Postman, author of Technopoly; 'Levinson brings my father's work to bear on the future. This book is a deliberate wake up call to those unaware of the profound power of media to reshape our lives and our - and every - society. It sparkles with hundreds of flashes of insight.' - Eric McLuhan; 'Everyone thought McLuhan was talking about TV, but what he was really talking about was the Internet-two decades before it appeared. This book makes McLuhan's strange ideas seem perfectly obvious in light of the web, email and cyberspace. In a real way, Paul Levinson completes McLuhan's pioneering work. Read this book if you want to decipher life on the screen.' - Kevin Kelly, Executive Editor of Wired; 'Paul Levinson has picked up the broad brush of McLuhan the master and used it skilfully to give us an arresting and dazzling canvas, remaining faithful all the while to McLuhan's chiaroscuro.' - W. Terrence Gordon, author of Marshall McLuhan: Escape into Understanding; 'Paul Levinson explains the relevance of McLuhan's work for an understanding of the new media, lucidly and brilliantly. Among the flood of books on our new computer environment, Digital McLuhan is one of the few essential ones - readable, sane, comprehensive, and right on the money.' - Philip Marchand, author of Marshall McLuhan, The Medium and The Messenger