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Digital Marketing : Global Strategies From the World's Leading Experts - Yoram (Jerry) Wind

Digital Marketing

Global Strategies From the World's Leading Experts

Paperback

Published: 9th February 2001
Ships: 15 business days
15 business days
RRP $71.95
$69.35

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

“Clayton has written a wonderful biography of Las Casas--churchman, thinker, author, reformer and crusader for justice. A major figure in Spanish American history, Las Casas is presented as a complex man, controversial in the world he lived in, and influential in creating perception of Spain and her colonies that endured for centuries.”
Susan Socolow, Emory University

“This is a full biographical study of one of the major figures of the early modern period, a person who left his mark on his contemporaries and posterity as much as the great monarchs of Spain, England and France. . . It should be a new classic on the life and significance of one of the major figures in the struggle for human justice.”
Noble David Cook, Florida International University

“Lawrence Clayton has produced an excellent, insightful and highly nuanced biography that does full justice to the most extraordinary advocate of human rights in the history of the Americas, Bartolomé de las Casas. Exhaustively researched, sympathetically written and enhanced by illustrations, maps and an excellent bibliographic essay, this work constitutes an extraordinary contribution to the growing literature on the subject.”
Franklin Knight, Johns Hopkins University

FOUNDATIONS.

The Challenge of Digital Marketing (J. Wind and V. Mahajan).

The Digital Technological Environment (T. Ruefli, et al.).

Infrastructure for E-Business (R. Kohli).

Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies (E. Clemons and S. Bradley).

Economic Perspectives on Digital Marketing (A. Barua, et al.).

Digital Marketing and the Exchange of Knowledge (T. Davenport and S. Jarvenpaa).

CONSUMER BEHAVIOR AND MARKET RESEARCH.

Consumer Behavior in Digital Environments (U. Dholakia and R. Bagozzi).

The Internet Buyer (D. Reibstein).

Rethinking Market Research for the Digital World (R. Burke, et al.).

Data Mining Digital Customers (N. Levin and J. Zahavi).

IMPLEMENTATION.

Technology-Driven Demand: Implications for the Supply Chain (M. Fisher and D. Reibstein).

New Offering Realization in the Networked Digital Environment (S. Balasubramanian, et al.).

Digital Marketing Communication (J. Deighton and P. Barwise).

Pricing Opportunities in the Digital Age (H. Simon and H. Schumann).

Contributors.

Index.

ISBN: 9780471361220
ISBN-10: 0471361224
Audience: General
Format: Paperback
Language: English
Number Of Pages: 432
Published: 9th February 2001
Country of Publication: US
Dimensions (cm): 23.8 x 16.2  x 3.47
Edition Number: 1