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Digital Marketing : Strategy, Implementation and Practice - Dave Chaffey

Digital Marketing

Strategy, Implementation and Practice

Paperback Published: 4th December 2015
ISBN: 9781292077611
Number Of Pages: 728

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Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

About the Authors

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

ISBN: 9781292077611
ISBN-10: 1292077611
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 728
Published: 4th December 2015
Country of Publication: GB
Dimensions (cm): 26.5 x 19.5  x 3.0
Weight (kg): 1.53
Edition Number: 6
Edition Type: Revised