Digital Internationalisation of Firms

Strategies, Challenges and Legal Aspects

By: Marzanna K. Witek-Hajduk (Editor), Magda GÃ³rska GrginoviÄ? (Editor), Bartosz TargaÅ?ski (Editor)

Write A Review

Hardcover | 15 June 2025 | Edition Number 1

At a Glance

Hardcover
298 Pages

Dimensions(cm)
22.9 x 15.2 x 1.75

Hardcover

RRP $305.00

$253.75

17%OFF

or 4 interest-free payments of $63.44 with

Aims to ship in 7 to 10 business days

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multi-faceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.

Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.