Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change. In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about "digital" is wrong in order to revolutionize your mindset: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
In a cacophony of voices calling for an immediate digital revolution, how reassuring to hear one advocating a more nuanced and balanced path forward for your business. How refreshing to have an author parting the weeds of digital transformation, offering homespun, achievable suggestions and solutions for your company.
The digital world is littered with a baffling array of jargon and acronyms. Goodwin cuts through the gobbledygook to offer down-to-earth, practical advice for transforming your business. Digital Darwinism reassures you that futurizing your company doesn't mean you need to be the next Uber or Amazon of anything. Among the multiple platinum nuggets in this book, the most valuable takeaway is that change must be at the core of your business, not at the edges. Digitally transform your business? First change the way you think about change.
Goodwin delivers what he promises in his preface: the book is wildly irritating and inspiring at the same time. It is a passionate cry for more common sense in corporate decision making. The examples he provides demonstrate how little companies have embraced the digital age. Goodwin rightly questions the attempts from corporations to overcome disruption and ambiguity in the digital age either by "better planning" or by minor adjustments to business models and strategies that were developed in a bygone era of stability, linearity and predictability. He reminds us that a flexible response is the only answer to massively changing corporate environments and that entrepreneurship means maximizing opportunities and overcoming obstacles instead of minimizing risks. An overdue book."--Uwe Ellinghaus, former Global Chief Marketing Officer, Cadillac
Series: Kogan Page Inspire
Number Of Pages: 240
Published: 3rd April 2018
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 14.8 x 22.3 x 1.5
Weight (kg): 0.33
Edition Number: 1