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Digital Capital : Harnessing the Power of Business Webs - Alex Lowy

Digital Capital

Harnessing the Power of Business Webs

By: Alex Lowy

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The industrial-age corporation is crumbling. The new form of wealth creation is the business web,and the new basis of wealth is digital capital. Schwab, eBay, Cisco, MP3, Linux, and dozens of other companies have transformed the rules of competition in their industries, seemingly overnight. They hijacked long-entrenched industry leaders with revolutionary offerings that surprised and delighted customers. These transformers could not and did not act alone: partners enabled them to move with stealth, speed, agility, and force. Such teams of innovators pioneered the business web, or "b-web" - the new platform for competition in the twenty-first century. B-webs - partner networks of producers, service providers, suppliers, infrastructure companies, and customers linked via digital channels - are destroying the firm as we have known it and generating wealth in entirely new ways. In "Digital Capital", information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, and Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business model innovation in the digital economy.The book includes: the untold real story behind the story on successes like eBay, Cisco, Linux, Schwab, and Priceline; positioning and analysis of emergent e-businesses like Webvan, OptiMark, AT&T Solutions, and Enron; a step-by-step process for b-web strategy design; a new approach to maximizing organizational effectiveness in a multi-enterprise environment; the "ABCDEs" of marketing - heir to the "four P's" of the industrial age; guidelines for deciding whether to hire, buy, or partner a needed capability; a new set of lenses for viewing the stock market. The authors warn that participation in b-webs is not optional. To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks. While no single path leads to b-web success, businesses will adopt effective b-web strategies-or they will simply fade away. Sustaining advantage in the digital economy demands more than superficial actions like attracting "eyeballs," launching a hot IPO, following "new rules", building a cool Web site, or even just focusing on customers. In "Digital Capital" we finally have a book that gets beyond whiz-bang cliches to today's central issues of competitive strategy.

Prefacep. ix
Originsp. xi
Introductionp. 1
Value Innovation through Business Websp. 3
The MP3 Storyp. 3
Driving Forces of the Digital Economyp. 5
Disaggregation and Reaggregation of the Firmp. 7
Popular Approaches to Business-Model Innovationp. 13
What Is a B-Web?p. 17
B-Web Corollariesp. 22
Digital Capitalp. 26
B-Web Taxonomyp. 28
The New Models of Wealth Creationp. 37
Agorasp. 39
The Inner Life of Agorasp. 39
An Agora in Your Futurep. 47
Elements of Agora B-Web Designp. 50
Digital Business Modelsp. 56
Key Success Factorsp. 64
Leader's Guide to Agorasp. 65
Aggregationsp. 67
The Digital Grocerp. 67
What Do Aggregations Do?p. 73
Aggregations: Death (and Life) of a Salesmanp. 77
Strategic Points of Leveragep. 78
Organizationp. 81
Engage Customers to Create Valuep. 88
Key Success Factorsp. 90
Leader's Guide to Aggregationsp. 91
Value Chainsp. 93
Cisco: The Quintessential B-Web Leaderp. 93
Value Chains Definedp. 95
The Crisis of Industrial-Age Value Chainsp. 98
Transforming Value Chainsp. 99
Points of Leveragep. 102
Value-Chain Technology: Digital Spinning Wheelp. 112
Key Success Factorsp. 116
Leader's Guide to Value Chainsp. 118
Alliancesp. 119
The Open-Source Phenomenonp. 119
The Power of Alliancesp. 121
Capturing Value from Alliance B-Websp. 124
Gift Economies: The Golden Rulep. 130
Types of Alliancesp. 134
Key Success Factorsp. 139
Leader's Guide to Alliancesp. 140
Distributive Networksp. 143
Networks in Your Lifep. 143
Distributive Networks Definedp. 145
Industrial-Age Dinosaurs?p. 146
Distributive Network Effectsp. 150
Digital Distributive Networksp. 152
B-Web Enablersp. 162
Key Success Factorsp. 163
Leader's Guide to Distributive Networksp. 164
The Human and Relationship Elements of Digital Capitalp. 167
People: The Human Capital in the Business Webp. 169
The Molecularization of Human Capitalp. 171
The Inter-Enterprise Human Resourcep. 174
B-Web Culture: Nine Imperativesp. 175
Marketing: Relationship Capital in the Webp. 189
The Demise of the Four P'sp. 190
The Rise of Relationship Capitalp. 192
Power to the People?p. 193
The New Practice of Marketingp. 195
The New Marketing: Eight Imperativesp. 199
Strategies for Business Websp. 207
How Do You Weave a B-Web?p. 209
Describe the Current Value Propositionp. 211
Disaggregatep. 213
Envision B-Web-Enabled Valuep. 218
Reaggregatep. 221
Prepare a Value Mapp. 223
Do the B-Web Mixp. 225
Main Messagesp. 228
Harvesting Digital Capitalp. 231
Focus on Valuep. 232
Redefine the Boundaries of the Firmp. 233
Business Models Patents: Yes or No?p. 241
Digital Capital Begets Market Capitalp. 243
The Power of B-Websp. 247
Notesp. 249
Indexp. 259
About the Authorsp. 271
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9781578511938
ISBN-10: 1578511933
Series: Harvard Business School
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 272
Published: 1st May 2000
Country of Publication: US
Dimensions (cm): 23.95 x 16.13  x 2.52
Weight (kg): 0.6