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Differential Games in Marketing : International Series in Quantitative Marketing - Steffen Jorgensen

Differential Games in Marketing

International Series in Quantitative Marketing

Hardcover Published: 1st November 2003
ISBN: 9781402076138
Number Of Pages: 176

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Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Dedication
List of Figures
List of Tables
Preface
Introductionp. 1
A Brief Tutorial on Differential Gamesp. 5
Advertising Modelsp. 29
Pricing Modelsp. 65
Models of Marketing Channelsp. 101
Other Applicationsp. 129
Conclusionsp. 153
Referencesp. 161
Author Indexp. 171
Subject Indexp. 173
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781402076138
ISBN-10: 1402076134
Series: International Series in Quantitative Marketing
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 176
Published: 1st November 2003
Publisher: Springer-Verlag New York Inc.
Country of Publication: US
Dimensions (cm): 23.5 x 15.5  x 1.27
Weight (kg): 1.0