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Development and Management of Visitor Attractions - John Swarbrooke

Development and Management of Visitor Attractions

Paperback

Published: 11th December 2001
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Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.
New features/topics include:
* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples
The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Completely revised and updated
'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions.
New, international case studies

"...a well presented publication, which provides a clear and in depth perspective on attraction design." Hospitality, May 2002

Prefacep. vii
Acknowledgementsp. x
List of figuresp. xi
List of tablesp. xiii
The Contextp. 1
Introductionp. 3
The role of visitor attractions in tourismp. 13
The visitor attraction productp. 35
The visitor attraction marketp. 59
The business environment and visitor attractionsp. 85
The Development of Visitor Attractionsp. 97
The development process and the role of feasibility studiesp. 99
Factors influencing the success of visitor attractionsp. 113
Financing visitor attraction projectsp. 121
Designing visitor attractionsp. 140
Project managementp. 158
The Management of Visitor Attractionsp. 167
The role of the manager and management stylesp. 169
The marketing conceptp. 179
Strategic marketing planningp. 186
The implementation of marketing strategiesp. 203
Human resource managementp. 226
Financial managementp. 251
Operations managementp. 271
Management and the 'greening' of attractionsp. 281
Managing qualityp. 294
Managing change and planning for the futurep. 308
Case Studiesp. 319
The Future of Visitor Attractionsp. 351
Bibliography and further readingp. 372
Author indexp. 379
Subject indexp. 380
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780750651691
ISBN-10: 0750651695
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 432
Published: 11th December 2001
Country of Publication: GB
Dimensions (cm): 24.54 x 19.0  x 2.49
Weight (kg): 0.86
Edition Number: 2
Edition Type: New edition