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Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.
'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK
'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association
|International Business: Rationale|
|Overview of the WRAP Process|
|Understanding International Customers|
|The Importance of International Business Cultures|
|Developing Objectives, Criteria and Parameters|
|Market Analysis and Risk Assessment|
|Routes to Market|
|Focus and Strategic Prioritisation|
|Building the Strategy|
|Strategy Implementation and Management|
|Table of Contents provided by Publisher. All Rights Reserved.|
Number Of Pages: 180
Published: 21st September 2004
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 1.91
Weight (kg): 0.4
Edition Number: 1