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Developing Strategies for International Business : The WRAP Process - J. Angus Gillonn

Developing Strategies for International Business

The WRAP Process

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  • Paperback View Product Published: 21st September 2004
    $187.90

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.

'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK



'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association

International Business: Rationale
Overview of the WRAP Process
Understanding International Customers
The Importance of International Business Cultures
Developing Objectives, Criteria and Parameters
Market Analysis and Risk Assessment
Routes to Market
Focus and Strategic Prioritisation
Building the Strategy
Strategy Implementation and Management
Conclusion
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403934147
ISBN-10: 1403934142
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 180
Published: 21st September 2004
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 1.91
Weight (kg): 0.4
Edition Number: 1