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Designing Magazines : Inside Periodical Design, Redesign, and Branding - Jandos Rothstein

Designing Magazines

Inside Periodical Design, Redesign, and Branding

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How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance--and how design has been a part of that success--provides additional inspiration for magazine designers everywhere.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Introduction: Magazines and Redesigns
Redesign, Anyone?p. 2
Designing Small Magazines of Ideasp. 3
Imitation, Incp. 6
Restructuring and Updating
Outside Magazinep. 10
Change Is Hard: Interview with Julie Ann Miller, Editor, and Eric R. Roell, Design/Production Director, of Science Newsp. 18
Print Magazinep. 24
Out of Academia: An Interview with Moises Naim, and Editor of Foreign Policyp. 32
Detailsp. 38
Lost Equityp. 43
The Soft Side of the Redesign Process
Clients and Cultures: An Interview with Mario Garcia, Principal of Garcia Media Incp. 52
Can a Redesign Improve the Design Staff?p. 55
Conversation: Speak's Editor and Art Director Discuss the Magazinep. 58
In-House Designs
Inside Magazinep. 66
Governing Magazinep. 75
Edward Leidap. 83
Rich Niche?p. 87
Redesigning Your Magazine In-House? A Few Reasons to Think Twicep. 92
Brand versus Greatness
Esquire Magazine in the Sixties: An Interview with George Loisp. 96
Spy Magazine: An Interview with Kurt Andersen, Cofounder of Spy Magazinep. 103
Wired Magazine in the Nineties: An Interview with John Plunkettp. 109
After the Launch
Home Eroticp. 118
Left Wantingp. 122
In Defense of Shoppersp. 128
Bored at 40,000 Feetp. 133
Structure and Subject
Briefsp. 138
Swinging on a Shoestringp. 145
A Brief Introduction to the Use of Grids in Magazine Designp. 150
Pacingp. 157
The ABCs of ASFsp. 162
Cover Upp. 166
Is the Editorial Format Obsolete?
Beyond Zinesp. 170
Are Magazines More Interactive than the Web?p. 176
Reaching the Modern Readerp. 179
Art and Design Won't Save Publishingp. 185
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781581154993
ISBN-10: 1581154992
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 13th November 2007
Country of Publication: US
Dimensions (cm): 25.4 x 23.5  x 1.91
Weight (kg): 0.43