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Designing Health Communication Campaigns : What Works? - Thomas E. Backer

Designing Health Communication Campaigns

What Works?

Paperback

Published: 1st June 1992
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. <B>Designing Health Communication Campaigns </B>deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Introduction
Overview
The Challenge of Health Behavior Change
One Solution
Health Communication Campaigns
Two Examples of Health Communication Campaigns
The Comparative Synthesis Study
Substance Abuse and High-Risk Youth
Setting the Agenda for the Issue of Drugs
Generalizations About Health Communication Campaigns
Overview
Generalizations about Health Communication Campaigns
Discussion
Interviews with Campaign Designers/Experts
Georgetown University
Entertainment Industry Coalition on AIDS
Michigan State University
Human Interaction Research Institute
Los Angeles Times
Johns Hopkins University
Entertainment Industries Council
Entertainment Industries Council
Brookfield Productions
International Institute of Rural Reconstruction, Philippines
University of Illinois
Stanford University
University of Maryland
The University of Texas at Austin
Population Communications
University of Pennsylvania
Institute for Communication Research
University of Southern California
Mediascope
Johns Hopkins University
Center for Risk Communication
Scott Newman Center
Freedom Forum Media Studies Center
University of Southern California
Rutgers University
University of Southern California
University of Wisconsin - Madison
Entertainment Industries Council
University of California at Berkeley
Implications and Future Directions
Implications for Campaign Design
Implications for Future Research
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803943322
ISBN-10: 0803943326
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 181
Published: 1st June 1992
Country of Publication: US
Dimensions (cm): 21.74 x 14.1  x 1.3
Weight (kg): 0.29