+612 9045 4394
 
CHECKOUT
Design Research : Methods and Perspectives - Brenda Laurel

Design Research

Methods and Perspectives

By: Brenda Laurel (Editor), Peter Lunenfeld (Preface by)

Hardcover

Published: 23rd October 2003
For Ages: 18+ years old
Ships: 7 to 10 business days
7 to 10 business days
RRP $99.00
$69.95
29%
OFF

The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession." The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples--case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page "demos," snapshots of the design research experience. "Design Research" charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.

"Bravo! This truly is a remarkable book about one of the most significant design practices of the twenty-first century. It will push and test your knowledge about the role and the value of design. A must-read if you are serious about designing the future." - Clement Mok, founder, Studio Archetype and president, American Institute of Graphic Arts"

Preface: The Design Clusterp. 10
Introduction: Muscular Designp. 16
Acknowledgmentsp. 20
People
The Changing Role of Researchp. 22
Qualitative Methods: From Boring to Brilliantp. 23
Ethnography and Critical Design Practicep. 30
The Paradox of Design Researchp. 39
Designing for the New Oldp. 41
Demo: Design Improvisationp. 49
Hispanic Culture in Design Researchp. 55
Overview of Quantitative Methods in Design Researchp. 63
User Requirementsp. 70
Form
Design (As) Researchp. 82
Speculation, Serendipity and Studio Anybodyp. 83
Toward a Definition of the Decorationalp. 94
Demo: DesignWritingp. 101
Sensory Anomaliesp. 109
Spontaneous Cinema as Design Practicep. 118
Game Forms for New Outcomesp. 129
Strategy, Tactics and Heuristics for Researchp. 135
Process
Test Pilotsp. 144
Bringing Clarity to the "Fuzzy Front End"p. 145
Research Methods for Designing Effective Experiencesp. 155
Enabling Designp. 164
Non-Assumptive Researchp. 172
Play as Researchp. 176
Demo: Creating a Culture of Design Researchp. 185
Interdisciplinary Design Researchp. 193
Conceptual Designsp. 201
Moving Your Idea Through Your Organizationp. 212
Demo: Vibe-Huntingp. 221
Living Proofp. 225
Research to Fuel the Creative Processp. 234
Action
Reports from the Fieldp. 242
"You Can't Bring That Game to School!"p. 244
SimSmartsp. 253
Social Impact by Designp. 260
Researching America's Armyp. 268
A Virtual Walk on the Moonp. 276
Demo: Mobiump. 285
Research and the Moviesp. 293
Real Brand Alignmentp. 309
Conclusion: Beauty, Brains and Braveryp. 316
References and Acknowledgmentsp. 317
Indexp. 323
Biographiesp. 329
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780262122634
ISBN-10: 0262122634
Series: The MIT Press
Audience: Professional
For Ages: 18+ years old
Format: Hardcover
Language: English
Number Of Pages: 336
Published: 23rd October 2003
Publisher: MIT Press Ltd
Country of Publication: US
Dimensions (cm): 23.7 x 17.9  x 2.3
Weight (kg): 0.89