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Design Literacy (continued) : Understanding Graphic Design - Steven Heller

Design Literacy (continued)

Understanding Graphic Design

Paperback Published: 27th December 2001
ISBN: 9781581150353
Number Of Pages: 296

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A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture. The objects discussed range from the vintage posters that promoted concerts and fairs during the 1930s to a Rolling Stones' CD cover from the 1990s. This volume also investigates larger movements and phenomena, including Norman Rockwell's affect on Americana and Cartoon Network's hold on children. Like the first volume, this is an eclectic look at how, why, and if graphic design, in the broadest sense, works as an influence on the public eye. Designers, students, and anyone interested in the history and dynamics of graphics as art and craft will find this an engaging and instructive read.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Acknowledgmentsp. IX
Introductionp. XI
Objects
Propaganda
Cold War Graphicsp. 5
The Peace Symbolp. 18
End Bad Breathp. 21
Troilus and Cressidap. 25
How to Commit Suicide in Souh Africap. 27
Gulf War Graphicsp. 29
Hate Sitesp. 33
Racismp. 37
Forever Freep. 41
Nineteenth Amendment Postage Stampp. 45
41 Shots, 10 Centsp. 49
Media
Das Plakatp. 55
Advertising Artsp. 59
Picture Magazines of the Thirtiesp. 62
Westp. 69
Zap Comixp. 73
Storyp. 78
Garden Designp. 80
Wallpaper* and Nestp. 82
ESPN Magazinep. 85
Dr. Strangelovep. 88
The World According to Garpp. 91
Multi-Mausp. 93
Cheap Thrillsp. 96
Shock and Rollp. 99
Language
Art Deco New Yorkp. 105
Blackletterp. 110
Typographische Mitteilungenp. 112
Hot-Metal Type Specimensp. 114
American Typography of the 1960sp. 116
Bell Centennialp. 118
Hand Letteringp. 121
Digital Type Specimensp. 124
Pussy Galorep. 127
Mrs Eavesp. 131
The Area Code (Parenthesis)p. 135
Little Blue and Little Yellowp. 138
Ancient Lifep. 144
Grandmap. 146
Jambalayap. 149
Commerce
Russian Film Postersp. 155
Tel Aviv Film Postersp. 158
Show Cardsp. 160
Notgeldp. 162
Decorative Book Jacketsp. 166
Book Coversp. 169
Food Packagesp. 173
Hard Sell versus Soft Sellp. 181
Bus Shelter Postersp. 184
Holly Huntp. 187
D-Toysp. 190
Our Secret Centuryp. 192
Doorman Stylep. 196
MTV Logop. 200
Issues
Plagiarismp. 207
Censorshipp. 210
The Visual Essay in the Information Agep. 214
Rebelling Against Rockwellp. 221
The Big Ideap. 227
New York Designp. 235
Cover Garbagep. 241
People
Ludwig Hohlweinp. 247
Leon Friendp. 253
Elaine Lustig Cohenp. 257
Hirano Kogap. 261
Jonathan Hoeflerp. 266
Tobias Frere-Jonesp. 269
Bibliographyp. 275
Indexp. 277
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9781581150353
ISBN-10: 1581150350
Audience: General
Format: Paperback
Language: English
Number Of Pages: 296
Published: 27th December 2001
Publisher: Allworth Press,U.S.
Country of Publication: US
Dimensions (cm): 25.4 x 17.2  x 1.91
Weight (kg): 0.79