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Design Issues : How Graphic Design Informs Society - D.K. Holland

Design Issues

How Graphic Design Informs Society

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This anthology of mind-teasers explores how design communicates with, rubs itself against, and sometimes stumbles around the "real" world, ranging from bottom-line issues such as designing a corporate identity to the philosophical dimensions of designing for the 21st century. Based on the "Design Issues" column in "Communications Arts", this volume presents design connoisseurs with a four-year selection of the column's most intriguing and provocative issues. An unorthodox mix of 20 contributors ranging from hard-core designers to advertising strategists look at contemporary design in a critical, educational, ethical, historical, social and often humorous context.

Behind Design Issues
Designers: Branding the Worldp. 1
Keeping Promises: The Impact of Brands on Society/Part Onep. 3
Keeping Promises: The Impact of Brands on Society/Part Twop. 13
Your Education Is Brought to You by Our Sponsors: Advertising, Marketing, and Corporate Sponsorship in America's Public Schoolsp. 27
Branding: A Uniquely American Phenomenonp. 39
Thoughts on Identity at the Century's Endp. 43
Protecting Corporate Identityp. 49
Identity Imperatives for the Information Agep. 55
Critical Designp. 61
What's Bad about Good Designp. 63
The Written Word: The Designer as Executor, Agent, and Provocateurp. 67
Toward a New Ecologyp. 73
Is Functionalism Functional? The Relationship Between Function and Purityp. 83
The Current State of Our Currencyp. 93
The State of Our Ballotp. 97
You Eat the Soupp. 101
We Struggle to Do the Right Thingp. 105
Confessions of a Closet Situationistp. 107
First Things First: A Second Lookp. 113
Step One: Put Money Where Mouth isp. 125
Crisis as Opportunity: Creating Revolutionary Thinkingp. 133
How to Become Famousp. 141
Design Looks at Itselfp. 145
A Few Reasons We're All Doing Worse Workp. 147
Two Scriptsp. 155
Designers and Visibility: Design - Not Biology - Is Destinyp. 163
(Thinking About Communication)p. 171
Design in Contextp. 177
Blowing Up the Museump. 179
Postindustrial Postliteracy: Thoughts Inspired by an Evening of Communicationp. 185
Where Ideas Come Fromp. 189
Please Pass the Effigy: Animation and Storytelling in Packagingp. 197
Beautyp. 203
Design in a Time of Weird, Wild Changep. 209
None of My Businessp. 215
Mirror Mirror ...p. 219
What's After World Domination?p. 227
Express Yourself: It's Later than You Thinkp. 233
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781581152029
ISBN-10: 1581152027
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 262
Published: 27th August 2002
Country of Publication: US
Dimensions (cm): 25.4 x 17.78  x 1.91
Weight (kg): 0.45

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