Design Elements, Color Fundamentals focuses on color as a core element in design, taking an in depth look at using color in design applications, integrating color with type and image, affecting meaning, creating order and applying principles to effectively communicate with color. Compact yet informative text and numerous visual examples illustrate practical techniques for successfully using color in real world design projects, type and image, and how color can affect meaning in design and create order. These principles are illustrated with examples and brief text to keep the content simple, yet informative.
This is the second book in the Design Elements series and is created with the design student in mind. Each book in the series is a comprehensive reference for understanding and effectively applying these core building blocks for designers. Each book breaks down the rules and elements of related to its specific subject, how and when to apply effective usage, as well as when it's okay to break the rules. This series expands on the chapters currently offered in Design Elements by Timothy Samara, and the presentation and didactic nature of each book is inspired by Design Elements as well. This is a reference library which every designer needs but does not have. Both text book and design reference, each book in this series offers not only instruction promising a solid understanding and usage rules for the core elements of design but also provides application-oriented inspiration as a crucial teaching tool.
"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." -- Library Journal
Series: Design Elements
Number Of Pages: 160
Published: 1st January 2012
Publisher: Rockport Publishers Inc.
Country of Publication: US
Dimensions (cm): 20.4 x 25.4
Weight (kg): 0.45
Edition Number: 1