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Design Discourse : History, Theory, Criticism - Victor Margolin

Design Discourse

History, Theory, Criticism

By: Victor Margolin (Editor)

Paperback

Published: 1st January 1989
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Although design infuses every object in the material world and gives form to immaterial processes as well, it is only recently that design itself has become the focus of intellectual debate. In "Design Discourse," Victor Margolin gathers together a body of new writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in light of its cultural significance and its powerful position in today's society.

Acknowledgments
Introduction
After The Modernists
The Meaning of Design
We Are the Primitives
Man Confronted by the Third Technological Generation
Tendencies of German Design Theories in the Past Fifteen Years
There is No Kitsch, There is Only Design!
The Social Design of Office Automation
The Comprehensive Guarantee: A New Consumer Value
The Interpretation of Design
Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice
Omit the Unimportant
The Digital Watch: Tribal Bracelet of the Consumer Society
The Legibility of the World: A Project of Graphic Design
The Rhetoric of NeutralityEllen LuptonReading Isotype
Eating the Image: The Graphic Designer and the Starving Audience
The Grid: History, Use, and Meaning
Representing Macbeth: A Case Study in Visual Rhetoric
Drawing, Design and Semiotics
Writing Design History
The State of Design History, Part I: Mapping the Field
The State of Design History, Part II: Problems and Possibilities
Made in Patriarchy: Toward a Feminist Analysis of Women and DesignPostwar Design Literature: A Preliminary Mapping
List of Contributors
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780226505145
ISBN-10: 0226505146
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 302
Published: 1st January 1989
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 25.5 x 17.7  x 1.91
Weight (kg): 0.65