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Design and Science : The Life and Work of Will Burtin - Mr. Robert S. P. Fripp

Design and Science

The Life and Work of Will Burtin

Hardcover

Published: 30th September 2007
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It has been said that Will Burtin (1908-1972) was to graphic design what Albert Einstein was to physics.Burtin pioneered important contributions to international typography and visual design. He is best known as the world leader in using design to interpret science; as a proponent of 'clean', uncluttered sans-serif typography; and for his large-scale three-dimensional models, which carried the craft and the art of display to new heights. His walk-through models included a human blood cell (1958) and brain functions (1960). His major achievement, his clarity and ingenuity with models and graphics made complex information easy to assimilate.Early success in his native Germany brought Burtin unwelcome attention from Nazi leaders courting his services. He fled with his Jewish wife to the United States. Within months he won the prestigious contract to create the Federal Works Agency exhibit for the 1939 New York World's Fair. The wartime Office of Strategic Services drafted Burtin to create Air Force gunnery manuals, cutting recruits' training from six months to six weeks. In 1945, with the U.S. still at war, Fortune magazine lobbied to extract Burtin from the army in order to appoint him Art Director. By the late 1950s he was designing the walk-through exhibits for which he is renowned.The first monograph on Burtin, Design and Science illustrates his leadership in five fields: using graphics to visualize science and information (pre-war); corporate identity (from the mid-1940s); multimedia (which he called 'Integration', from 1948); large-scale scientific visualization in 3-D (from 1958, foreshadowing computer-assisted virtual environments, i.e. CAVE-space); and, with others, promoting Helvetica in North America. Illustrations of Burtin's work that have never before been published make this invaluable book essential reading for design professionals and all those interested in design, visualization, imaging and information technology.

'This book is full of beautifully presented examples of Burtin's amazing work. Its prose is as breathless as the speed and urgency of the work that Burtin effected, punctuated with moments of great sweetness and dignity about family life, exile, love, philosophy of design, and both the hardships and triumphs of mid-century creative life. It's rare to find monographs about designers-Buy this book and learn from a master.' -Martha Fleming, Visiting Senior Research Fellow Materials Library, Department of Engineering King's College, London '.the book is a meticulously researched and engagingly readable account of Burtin's life...This is an important study ...we are lucky to have it.' -Creative Review 'I think 'Design and Science: the life and work of Will Burtin' will be seen as an important book in the arena of American design culture, a first!' -Michael Burke, Professor of Graphic Design at the Hochschule fur Gestaltung, Schwabisch Gmund, Germany '...a welcome addition to the growing list of books dealing with landmark graphic designers...well-produced, and has an appearance and typography that harmonize very well with Burtin's own understated taste. In short, this is a crucial work for understanding the major figures in 1950s design...Essential.' Choice 2008 ' ... this detailed monograph is definitely overdue.' - New York Times 2008

Contents: Acknowledgements
Launching a Career: The German Years
Fortunate: From 'Flex O Prop' to Gunnery Manuals
Fortune: Points, Picas, Burtins - and Fathering Corporate Identity
'Integration: the new discipline in design' anticipates multimedia
From Virtual to Real
Scientific Visualization Takes Form and Shape
Kalamazoo Wows Germany
Helvetica Finds New York
The Burtin 'Brain'
Change, Moving on, and the Union Carbide 'Atom'
Metabolism Takes Physical Form
Achieving Creative Control
Making Science Visual
The Vision Conferences
Design Explains Genetics
Defense of Life - and then an End
Postscript
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780853319689
ISBN-10: 0853319685
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 30th September 2007
Publisher: Lund Humphries Publishers Ltd
Country of Publication: GB
Dimensions (cm): 24.13 x 18.42  x 2.54
Weight (kg): 1.16
Edition Type: New edition