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Defining Media Studies : Reflections on the Future of the Field - Mark Levy

Defining Media Studies

Reflections on the Future of the Field

By: Mark Levy (Editor), Michael Gurevitch (Editor)

Paperback

Published: 1st February 1994
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The last two issues of the 1993 Journal of Communication featured a discipline-wide self-analysis, collecting over fifty essays by giants in the field as well as many up-and-coming scholars. Now available in a single volume for courses in communications theory and practice, this collective reconnaissance of scholarship and research in the field makes a fundamental contribution to understanding the very essence of media studies. Representing a wide range of intellectual perspectives, Defining Media Studies incorporates the growing presence and significance of such technological media as the computer Net, virtual reality, and fiber optic telecommunication. Maintaining that such leaps in communication now help to define the parameters of media reality, the editors argue that these phenomena must draw the scholarly attention of media studies. The resulting volume of essays emphasizes this shift in the field, presenting insight into interfaces, telecommunications, the Information Society, media economics, "imagined communities", and many other issues, both old and new, familiar and not so familiar.

"The most significant forecast (among many) of Mass Communication studies."--Alan Fried, University of South Carolina "An outstanding addition to the field of media studies. Long needed. Fulfills an existing need. Readable and valuable for student and teacher."--Olin Briogs, Central Missouri State University "A wide-ranging but solid new approach reflecting who we are, how we got here, and where we are going in communication."--Robert Mendenhall, Southwestern Adventist College "An excellent introduction to all the modern and postmodern issues surrounding the conjunction of communication and culture. The postmodern concern over the reversibility of messages and codes is reviewed from many different perspectives. A must-buy for all communication researchers."--Richard Lanigan, President, Semiotic Society of America "Excellent collection. I am considering this as a text for a graduate theory course."--James Parker, University of Wisconsin-Superior

Audiences and Institutions Sonia M. Livingstone: The Rise and Fall of Audience Research: An Old Story With a New Ending David Morley: Active Audience Theory: Pendulums and Pitfalls Klaus Bruhn Jensen: Problems and Potentials of Historical Reception Studies Herbert J. Gans: Reopening the Black Box: Toward a Limited Effects Theory Gaye Tuchman: Realism and Romance: The Study of Media Effects Seth Geiger and John Newhagen: Revealing the Black Box: Information Processing and Media Effects Robert M. Entman: Framing: Toward Clarification of a Fractured Paradigm Frank Biocca: Communication Research in the Design of Communication Interfaces and Systems Ito Youichi: The Future of Political Communication Research: A Japanese Perspective Barbie Zelizer: Has Communication Explained Journalism? Rethinking the Critical Tradition Lawrence Grossberg: Can Cultural Studies Find True Happiness in Communication? Robert W. McChesney: Critical Communication Research at the Crossroads Eileen R. Meehan, Vincent Mosco, and Janet Wasko: Rethinking Political Economy: Change and Continuity Dan Schiller: Back to the Future: Prospects for Study of Communication as a Social Force The Search for a Usable History Everett M. Rogers and Steven H. Chafee: The Past and the Future of Communication Study: Convergence or Divergence? An exchange John Durham Peters: Genealogical Notes on "The Field" Susan Herbst: History, Philosophy, and Public Opinion Research The Academic Wars Pamela J. Shoemaker: Communication in Crisis: Theory, Curricula, and Power Lana F. Rakow: The Curriculum Is the Future David Swanson: Fragmentation, the Field, and the Future Anandam P. Kavoori and Michael Gurevitch: The Purebred and the Platypus: Disciplinarity and Site in Mass Communication Research Jose Marques de Melo: Communication Research: New Challenges of the Latin American School Acknowledgement Index

ISBN: 9780195087888
ISBN-10: 0195087887
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 446
Published: 1st February 1994
Country of Publication: US
Dimensions (cm): 25.4 x 17.78  x 2.31
Weight (kg): 0.86