The last two issues of the 1993 Journal of Communication featured a discipline-wide self-analysis, collecting over fifty essays by giants in the field as well as many up-and-coming scholars. Now available in a single volume for courses in communications theory and practice, this collective reconnaissance of scholarship and research in the field makes a fundamental contribution to understanding the very essence of media studies. Representing a wide range of intellectual perspectives, Defining Media Studies incorporates the growing presence and significance of such technological media as the computer Net, virtual reality, and fiber optic telecommunication. Maintaining that such leaps in communication now help to define the parameters of media reality, the editors argue that these phenomena must draw the scholarly attention of media studies. The resulting volume of essays emphasizes this shift in the field, presenting insight into interfaces, telecommunications, the Information Society, media economics, "imagined communities", and many other issues, both old and new, familiar and not so familiar.
"The most significant forecast (among many) of Mass Communication studies."--Alan Fried, University of South Carolina
"An outstanding addition to the field of media studies. Long needed. Fulfills an existing need. Readable and valuable for student and teacher."--Olin Briogs, Central Missouri State University
"A wide-ranging but solid new approach reflecting who we are, how we got here, and where we are going in communication."--Robert Mendenhall, Southwestern Adventist College
"An excellent introduction to all the modern and postmodern issues surrounding the conjunction of communication and culture. The postmodern concern over the reversibility of messages and codes is reviewed from many different perspectives. A must-buy for all communication researchers."--Richard Lanigan, President, Semiotic Society of America
"Excellent collection. I am considering this as a text for a graduate theory course."--James Parker, University of Wisconsin-Superior
Audiences and Institutions
Sonia M. Livingstone: The Rise and Fall of Audience Research: An Old Story With a New Ending
David Morley: Active Audience Theory: Pendulums and Pitfalls
Klaus Bruhn Jensen: Problems and Potentials of Historical Reception Studies
Herbert J. Gans: Reopening the Black Box: Toward a Limited Effects Theory
Gaye Tuchman: Realism and Romance: The Study of Media Effects
Seth Geiger and John Newhagen: Revealing the Black Box: Information Processing and Media Effects
Robert M. Entman: Framing: Toward Clarification of a Fractured Paradigm
Frank Biocca: Communication Research in the Design of Communication Interfaces and Systems
Ito Youichi: The Future of Political Communication Research: A Japanese Perspective
Barbie Zelizer: Has Communication Explained Journalism?
Rethinking the Critical Tradition
Lawrence Grossberg: Can Cultural Studies Find True Happiness in Communication?
Robert W. McChesney: Critical Communication Research at the Crossroads
Eileen R. Meehan, Vincent Mosco, and Janet Wasko: Rethinking Political Economy: Change and Continuity
Dan Schiller: Back to the Future: Prospects for Study of Communication as a Social Force
The Search for a Usable History
Everett M. Rogers and Steven H. Chafee: The Past and the Future of Communication Study: Convergence or Divergence? An exchange
John Durham Peters: Genealogical Notes on "The Field"
Susan Herbst: History, Philosophy, and Public Opinion Research
The Academic Wars
Pamela J. Shoemaker: Communication in Crisis: Theory, Curricula, and Power
Lana F. Rakow: The Curriculum Is the Future
David Swanson: Fragmentation, the Field, and the Future
Anandam P. Kavoori and Michael Gurevitch: The Purebred and the Platypus: Disciplinarity and Site in Mass Communication Research
Jose Marques de Melo: Communication Research: New Challenges of the Latin American School