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Deconstructing Logo Design : 300+ International Logos Analysed and Explained - Matthew Healey

Deconstructing Logo Design

300+ International Logos Analysed and Explained

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Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels-on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analysing how and why logos are constructed to successfully communicate and convey brand value.

The logos included in this book are organised by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Non profit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter de-constructs a range of recent logo solutions by examining and discussing their choice of font, colour, characteristics, and imagery.

A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work.

Focus On sections provide useful information on specific elements such as typography, icons, and colours, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

Explained are:

  • Colour & Type
  • Form & Shape
  • Message & Contaxt
  • Styling & Imagery
About the Author

Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe and now lives in New York, USA.

What is logo?
Logo studies
Food and drink
Fashion and retail
Health and beauty
Manufacturing and marketing
Real estate and development
Travel and tourism
Media and entertainment
Web and telecommunications
Architecture and design
Non profit and public sector
Focus on

ISBN: 9782888930815
ISBN-10: 2888930811
Audience: General
Format: Paperback with Flaps on Inside & Back Covers
Language: English
Number Of Pages: 240
Published: 1st September 2010
Country of Publication: CH
Dimensions (cm): 26.5 x 19.0  x 2.2
Weight (kg): 0.905
Edition Number: 1