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Decoding Women's Magazines : From Mademoiselle to Ms. - Ellen McCracken

Decoding Women's Magazines

From Mademoiselle to Ms.

Paperback Published: 27th October 1992
ISBN: 9780333535905
Number Of Pages: 341

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This is a study of more than 50 glossy publications for women in the United States today, including the beauty and fashion titles, the service and home magazines, those aimed at minority readerships, new female workers, and women with special-interests and spending power. The analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism and the contradictory semiotic structures at work within and between purchased advertisements, covert advertisements and editorial features.

Tables and Illustrations - Acknowledgements - Introduction - PART 1: ADVERTISING TEXTS - The Cover: Window to the Future Self - Covert Advertisements - Critical Approaches to Purchased Advertising - The Codes of Overt Advertisements - PART 2: EDITORIAL TEXTS: THE CONTINUUM OF COMMODITY-BASED CULTURE - Fashion and Beauty: Transgression, Utopia, and Containment - Service and Home: The Seven Sisters Adapt to the 1980s - New Workers and Career Women: Tapping a New Generation of Spenders - Reaching Minority Women: Language, Culture, and Politics in the Service of Consumerism - Class Not Mass: Special-Interest Publications and Pseudo-Individualized Consumption - Acquisitions, New Launches, and Adaptations: Women's Magazines Enter the 1990s - Conclusion - Index

ISBN: 9780333535905
ISBN-10: 0333535901
Series: From Mademoiselle to MS
Audience: General
Format: Paperback
Language: English
Number Of Pages: 341
Published: 27th October 1992
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 2.01
Weight (kg): 0.45
Edition Number: 10