Dating for Fun and Profit: A Girl's Guide to Useful Men offers the key to finally getting back as much from men as we give. Author Cynthia James offers a sassy reminder that the wooing of women is a natural phenomenon which should continue as long as our relationships do. Her exceptionally useful book also helps us determine exactly what we want from the Useful Males (UMs) in our lives. Why settle for a BUM (Barely Useful Male), when there are plenty of PLUMs (Platonic Useful Males) to be had? Growing up, girls are taught to give to boys without demanding much in return. James explains why this goes against our biology as she offers new strategies for getting exactly what we want and need. Whether discussing how to best change our Hunting Habits, utilize the famous Good Girl Rules, or calculate how many UMs we can handle, James reminds us that we needn't compromise. If Prince Charming won't boost his Usefulness Quotient by taking out the trash, let's seek out a UM who will.